Since its inception in 1967, Super Bowl Sunday has become a highly celebrated American tradition. Yet, there are those of us who watch the game solely in anticipation of the sensational commercials. According to Forbes, up to half of the Super Bowl audience will tune in just to watch the ads, some studies have shown.
While this year a number of commercials were memorable in one way or another, and some stirred up quite a bit of controversy (We’re looking at you and your dead little boy, Nationwide), nothing was quite as highly anticipated as the new trailer for Jurassic World.
In case you’ve been living under a rock for the last two decades, Jurassic World is the fourth movie in the Jurassic Park film series, which is part of the larger Jurassic Park media franchise that started in 1990 when Universal Studios bought the rights to the novel written by Michael Crichton.
The basic plot of Jurassic Park is this: John Hammond, the well-intentioned CEO of a bio-engineering company, creates a theme park on a (fictional) remote island called Isla Nublar, somewhere in Central America. The theme is “How to remove your species from the top of the food chain” or something like that. He calls it Jurassic Park.
So, Hammond creates real-life dinosaurs out of DNA extracted from ancient mosquitoes. Then, he puts the dinosaurs behind giant electric fences and feeds them live goats and cows.
The dinos grow big and strong, and Hammond decides to open the park to the public.
Unfortunately, due to an accident involving a Velociraptor and one of the park staff, the insurance company requires Jurassic Park be deemed safe by “professionals” before it can accommodate tourists.
Enter two archaeologists, a lawyer, a mathematician, and a couple of kids for good measure. And off they go on the first tour of the park, with Hammond under the naïve impression that his security team is on point.
But — of course — it’s not, and the dinosaurs get out and eat pretty much everyone. Some people escape, and then come back to Jurassic Park for some reason. It gets kind of confusing after the second movie.
Anyway, now that we’re all caught up, the first official Jurassic World trailer was released last November via Universal Pictures. It was then that we learned of Jurassic Park’s advancement in genetic research, and of course, their newest attraction.
“We have our first genetically modified hybrid,” boasts Bryce Dallas Howard as Claire, a park operations manager.
Cut to a voice-over of Chris Pratt, who plays Jurassic Park staff member Owen, with an inevitable cautionary foreshadowing.
“We just went and made a new dinosaur? Probably not a good idea.”
Since then, Jurassic Park enthusiasts everywhere have been venturing their best guesses as to what the Dr. Moreau-esque abomination — ah, hybrid dinosaur could be.
Then in January, Jurassic World started a teaser campaign on social media promoting a brand new trailer that would air during the Super Bowl.
While the trailer itself fell short of revealing any new information about the film (Other than the fact that Owen rides a motorcycle alongside a herd of Velociraptors, seemingly as their gang leader) three days prior to the Super Bowl, the website for Jurassic World revealed the name of the new dinosaur.
With the tagline “Bigger. Louder. More Teeth.” the world was then introduced to Indominus Rex. According to Colin Trevorrow, director and co-writer of Jurassic World, Indominus looks like a Tyrannosaurus Rex but, also contains genetic material from the Carnotaurus, Majungasaurus, Rugops and Giganotosaurus.
What that means exactly, we’re not sure. But you can find out along with the rest of the world on June 12, when Jurassic World is finally open (in theaters).
And in case you missed it, here is the official trailer that was released in late 2014.
[Fan artwork for image credited to Manuel Unda Gonzalez via Facebook]