Every year companies crank out their best ads to be aired during the Super Bowl. The commercials themselves have garnered so much popularity that they have their own fan base. There are even “Best 100” lists for Super Bowl ads.
Inquisitr gets in on the fun, reporting on the five Super Bowl Ads you must watch this year.
What about those who don’t really watch football or the infamous commercials?
BuzzFeed wanted to know the answer to that question. So, they made a video asking five women what they thought the rather sexy super bowl ads from recent years might be selling. Huffington Post reports that the ads were selling products not usually associated with sex.
“The commercials are overtly sexual with each objectifying women in different ways. The products being sold in the advertisements, however, have nothing to do with sex.”
The women have trouble guessing what the advertisements might have been for. They were shown a Carl’s Jr. ad that featured a naked lady walking around a farmer’s market. One women sarcastically commented “Obviously everybody pinches tomatoes like they’re a butt.” When revealed that the ad was for Carl’s Jr. she expressed, “Oh, that doesn’t surprise me.”
Have we come to expect naked women in our advertisements?
In another ad that was shown, a sexy lady in black and red turns up the heat on a young man. One of the watchers makes the astute observation, “And… she’s just making out with his ear.” Which is followed by another’s comment, “This is every nerdy man’s wet dream.”
The woman in the commercials turns into a car made by Fiat at the end. None of the women watching could guess what this Super Bowl ad was for.
At the end of the video there is a few moments that allow women to reflect on what they have just watched. One of them states, “I feel like I should be more offended than I am but that’s because I’ve become so used to these kinds of ads.”
Advertisements have gotten a lot sexier and more sexist over the years. The Super Bowl is the time of year that new commercials become showcased, boasting a price tag upwards of $4.5 million for a time slot.
Do we expect our commercials to be sexy? And does sex really help sell the product?
Sex doesn’t sell when you’re watching with kids in the room. Are Brands Finally Tiring of Sexy Super Bowl Ads? http://t.co/UbCWWk43hv
— toni lee (@tlcomm) January 30, 2015
Would you have been able to guess the what these sexy Super Bowl ads were selling?
[Images via YouTube screen shot]