Electric Sheep To Build Lesbian-Themed Virtual World

Get ready for the lesbian-themed virtual world.

Showtime's "The L Word" is teaming up with multimedia developer Electric Sheep to create its own interactive experience. The service will begin testing next month with plans to fully launch in early 2009 -- when the show's new series begins -- according to the Hollywood Reporter.

The virtual world will use Electric Sheep's Webflock platform. Webflock is Flash-based, thereby requiring no end-user downloads or setup prior to use.

"The L Word" virtual world will be the first major usage of Webflock, though Electric Sheep has indicated talks are already underway with other entertainment-oriented clients for future creations. The company has previously built services such as Virtual Laguna Beach, Virtual CSI: NY, and Second Life's version of "The L Word," which accompanied the show's last season.