2012 officially has a color. The color specialists at Pantone have declared that Tangerine Tango is the 2012 color of the year.
It may seem like a silly award, but according to Yahoo! Pantone’s color forecast will influence product development and purchase practices in the fashion, home, and beauty industries.
Pantone’s executive director Leatrice Eiseman, said:
“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it.”
The official color is PANTONE® 17-1463 Tangerine Tango, which is a reddish orange shade. According to Time Magazine, Tommy Hilfiger,Cynthia Steffe, Elie Tahari, Adrienne Vittadini and Nanette Leporefor all have Tangerine Tango strongly featured in their Spring 2012 lines.
Eiseman added that the reddish orange color is a brave color that embodies encouragement. Eiseman sees Tangerine Tango as the perfect color to lead us out of the economic depression.
“There’s the element of encouragement with orange. It’s building on the ideas of courage and action, that we want to move on to better things.”
Do you think the world would be a better place if there was more Tangerine Tango? Pentone is certainly doing its part. The color company announced yesterday that it was partnering with French cosmetics brand Sephora for the very first SEPHORA + PANTONE UNIVERSElimited edition collection.
Sephora PRO’s lead artist Gilbert Soliz said:
“These products allow for on-trend, uninhibited expression, while being exceptionally wearable. Whether she is looking to create a bold look featuring Tangerine Tango, or if demure trend expression is more her style, the collection allows for customized wearability.”
What do you think of Tangerine Tango? Will you be wearing it in 2012?