For an actor, getting your face on a DVD cover is quite an accomplishment…. that is, unless it’s the cover of “Camp Hell.” Jesse Eisenberg is suing Lionsgate and Grindstone Entertainment for putting his face on the cover of “Camp Hell.”
So why would the star of a film not want to be on the DVD cover? Is “Camp Hell” really that terrible. Well yes, it is, but Eisenberg also isn’t the star of the movie. The “Social Network” star simply made a cameo in the horror film. Eisenberg is suing Lionsgate and Grindstone because they are making it seem like he starred in the movie.
The Washington Post reports that Eisenberg was alerted about “Camp Hell’s” plan to use his name and face on the cover. Eisenberg objected, but Lionsgate and Grindstone Entertainment went through with their plans anyway.
The lawsuit states:
“Eisenberg is bringing this lawsuit in order to warn his fans and the public that, contrary to the manner in which Defendants are advertising the film, Eisenberg is not the star of and does not appear in a prominent role in Camp Hell, but instead has a cameo role in Camp Hell… Eisenberg’s reputation and goodwill with the public and his fans will be severely harmed if they are duped” into buying “Camp Hell.””
Inside Movies reports that Eisenberg agreed to make a cameo in the movie as a favor to the producers, who were “long-term friends.”
Eisenberg also appears in the trailer for “Camp Hell.”
In 1996, Wes Craven used the same tactic, albeit more effectively, in his movie “Scream.” Wes Craven promoted the fact that A-list actress Drew Barrymore was starring in “Scream” and placed her face and name on the DVD cover. But Craven’s motives were slightly different. Craven, supposedly, wanted to surprise audiences when he (spoilers) killed Barrymore off in the first scene of the movie. The producers of “Camp Hell” seem to be using Eisenberg strictly to trick movie goers into seeing their movie.
What do you think? Does Jesse Eisenberg have the right to be upset about his face appearing on the cover of “Camp Hell?”