Black Friday turned into a buying bonanza for consumers this year and now it looks as if Cyber Monday managed to do the same, cashing in to the tune of $1.25 billion according to web research firm comScore.
That total is up from $1.03 billion in 2010, showing yet another positive buying trend for consumers who have generally thought less of the U.S. Economy in 2011.
Speaking to the Wall Street Journal a comScore analyst says Cyber Monday:
“Is increasing in importance, with virtually all retailers getting involved and more consumers knowing it for big discounts.”
While in the past Cyber Monday was reserved mostly for the likes of Amazon, Buy.com and other primary online retailers this year saw various brick and mortar shops opening up their sites for shopping including Target.com, Walmart.com and various others.
While Black Friday sales increased by 7% PayPal points out that the big winner was tablet and smartphone manufacturers who witnessed a 500% increase in the number of people making payments from their portable devices.
While Cyber Monday and Black Friday sales do not necessarily signal a positive outcome for retailers heading further into the holiday shopping season it does show that buyers were excited about deep discounts at the register and in front of their computers in 2011.
Do you think Cyber Monday could one day take over the sales lead from brick and mortar stores and their Black Friday sales?