Mayonnaise Spat Between Hellmann’s And Just Mayo Results In Publicity For Hampton Creek, New Names For Hellmann’s Products
A mayonnaise spat has broken out between a big well-known company and a small local California company that most people have never even heard of. Apparently, Hellmann’s took issue with Hampton Creek’s product Just Mayo, which isn’t technically mayonnaise at all. So Hellmann’s parent company Unilever sued Hampton Creek, allegedly claiming that the Just Mayo dressing constituted a case of false advertising and was “stealing market share from Hellmann’s,” according to a Yahoo! Finance report.
As part of the highly publicized mayonnaise spat, Hellmann’s updated some of the product names, descriptions and packaging on their website, reported ABC News. Whereas offerings like Hellmann’s Low Fat Mayonnaise used to be called “mayonnaise,” they have been updated to “mayonnaise dressing.” For example, Canola Cholesterol Free Mayonnaise is now Canola Cholesterol Free Mayonnaise Dressing. Public health lawyer Michele Simon told Yahoo! that she witnessed the changing product names as she looked at the website on Friday. Why were the names changed? The products didn’t contain the required ingredients to be labeled mayonnaise, just like Just Mayo. The Hellmann’s products, whose names were changed, lacked the required amount of vegetable oil, while Just Mayo lacks eggs.
As previously reported by the Inquisitr, mayonnaise is the favorite ingredient in one fancy athlete’s meals. Iggy Azalea shared that her L.A. Lakers star boyfriend Nick Young’s simple tastes make him particularly easy to please. If she wants to cook for her man, all she needs to do is rustle up a batch of burgers or grilled cheese sandwiches. Another secret to pleasing her man through his stomach is mayonnaise. Mayo on a meal gone wrong is enough to make Young a happy camper. Who could ask for anything more? It sounds like there won’t be a mayonnaise spat in this famous couple’s kitchen.
For those who like their mayonnaise a little more exciting, there’s actually a cannabis-flavored variety, according to a previous report by the Inquisitr. The cannabis-flavored mayonnaise will be served in Dutch chip shops for anyone who is inclined to dip their French fries into something adventurous. However, the dressing won’t contain any THC. So diners won’t be getting high from the mayonnaise.
As for Just Mayo, the publicity surrounding the egg-free dressing isn’t bothering Hampton Creek founder Josh Tetrick in the least.
“What a thrill the last 10 days have been,” Tetrick said. “I don’t know how many millions of people now know the name Hampton Creek and know what Just Mayo is.”
What do you think of the so-called mayonnaise spat between Hellmann’s and Hampton Creek? Does Hellmann’s have a right to police the mayo industry singlehandedly, or should the big guys leave Just Mayo alone? Comments are welcome.
[Image via morgueFile]
