Ad provider AdBidCentral, a service that offers a futures marketplace for premium display advertising, has announced that the company’s marketplace had exceeded 1.5 billion monthly available ad impressions, just 7 months after launching.
The platform powers advertising on a roster of over 250 brand-name publisher sites, including Dictionary.com and WWE.com. AdBidCentral’s platform allows advertisers and agencies to create custom, fully transparent networks without having to compromise their brand on a blind ad buy. Site owners can sell their advertising inventory in the future through controlled pricing and buyer transparency.
The futures side of the site allows agencies and advertisers to hedge their buying processes for advertising for contracts as low as 1 week as far out as 12 months.
This is a smart setup doing some great figures, but a word of warning: if you’re not ranking on a comScore graph, this isn’t a service for you. If you are however, definitely worth a look.