McDonald’s Restaurant Chain Launching Own TV Station

McDonald’s executives have launched a new TV station that they hope will draw in more customers and engage them when eating their breakfast, lunch and dinner.

Currently being testing in Los Angeles, San Diego, and Las Vegas the new TV station features entertainment news, advertising, and informative pieces centering around local moms and athletes.

According to one executive responsible for the project the company hopes McTV will “catch and engage the customer, and then enhance their experience.”

Thanks to the company’s large footprint they are already expected to reach 18 million to 20 million people in the three testing areas alone, one of the largest audiences for daytime TV while that number would grow exponentially if the program is a success and ends up launching into other markets throughout the United States and possibly worldwide.

The next step will be for McDonald’s to expand their TV station to 800 California restaurants before attempting to go national.

One analyst tells the Los Angeles Times:

“The television didn’t move” and now companies “can tap into anyone’s consumer behavior at every of the day and brand their message.”

Would you sit down and watch TV at McDonald’s if a fast food location near you offered decent programming?

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