Entertainment, media and technology market research firm Interpret revealed that iPad is rapidly becoming gaming’s wildest frontier.
In a report entitled, “iPad Gamers: A Look at the Users of Gaming’s Shiny New Toy,” Interpret said that iPad is drawing the attention of traditional console gamers and developing its own new user base of nontraditional gamers.
The report which benchmarked 8 million iPad gamers in the US also revealed that 71% of iPad owners now use the device for gaming. These 8 million iPad gamers include a substantial number of traditional gamers, as well as an ever-bigger proportion of non-traditional gamers.
According to Jason Preston, Interpret analyst, said:
“Collectively, iPad gamers are showing slightly decreased involvement with gaming on home consoles, mobile phones, and Nintendo handheld consoles. These facts imply that iPad game developers and publishers can definitely reach a new audience on the iPad, and should also closely monitor Apple’s positioning of the iPad as an in-home gaming device, especially considering the platform’s already obvious impact on traditional gaming behavior.”