Marshawn Lynch, running back for the Seattle Seahawks, is a longtime super fan of Skittles and he’s made that very clear over the years. The 28-year old Lynch has said that his love of the candy can be traced all the way back to his childhood, and he’s been eating them at games since his high school football days. Marshawn has donned a Skittles jersey, worn custom Skittles cleats and earlier this year inked a multi million-dollar endorsement deal as a rep for the fruity candy.
Now, on the heels of the endorsement, a new ad has been unveiled starring Lynch that shows the Seahawk training for football season. Using Skittles as both a motivator and as workout equipment, Marshawn takes his Skittle affection to new heights just in time for the upcoming season.
In the ad, Lynch is first seen pedaling on an exercise bike while a bag of Skittles dangles in front of him. The ad continues through the star’s regimen to reveal massive containers of the candy ready to be lifted, with Lynch then proceeding to do reps with the giant Skittle containers. The slow-motion montage is accompanied by a dramatic soundtrack while Marshawn is intensely training, all coming together to make 30 seconds of excellence that’ll just make you want to go eat some Skittles.
Lynch’s affinity for Skittles cost him some money in 2011 when he was fined for wearing his Skittles-patterned cleats, though it’s safe to say he’s made that money back from the recent endorsement deal alone. The deal was celebrated with the release of Seattle Mix Skittles, a mix of blue and green Skittles.
Marshawn Lynch began his professional career with the Buffalo Bills in 2007 and was traded to the Seahawks in 2010. The running back got his first Super Bowl ring in 2013 with the Seahawks, a victory that was credited largely to Marshawn’s touchdown during the game. Lynch is no stranger to controversy, though, most recently being in the news for having his name cleared in connection to an assault case in Bellevue, Washington. The NFL also fined the Oakland, CA native $50,000 in 2013 for refusing to speak to the media throughout that year’s season. In response, Seahawks fans raised funds to cover the fine, but the NFL pulled back their charge on the condition that Lynch donate the fan-funded $50k to charity.
Marshawn, known as Beast Mode, recently made ESPN’s list of the top 100 offensive and defensive players in the NFL. Lynch, a University of California alumnus, ranked at #14.
[Image via Bing]