It looks like after nearly 50 years, Barbie is ready to expand into the fashion world for “real people”.
InStyle reports that Forever 21 is one of several retail chains that will carry the Barbie-inspired fashion line and this time the clothing line will be available to adults. According to the story on InStyle, fans of the iconic fashion doll can expect the following from the new fashion pieces that will hit stores in September:
“The apparel and accessories line features Barbie—the fashion icon—on a range of items for women and girls, from T-shirts, tanks, and bodysuits to cosmetic cases, hairbrushes, and more. The offerings are also covered in witty phrases including “I Woke Up Like This” and “Living Doll,” and features plenty of pink. Celebrating Barbie’s fashionable life, the pieces are designed with the modern day Barbie girl in mind.”
Fashion Times reports that this new initiative is to revive the Barbie doll as an American fashion icon. Jessica Dunne, the general manager and senior vice president of consumer products at Mattel offered the following information regarding the decision to release the new line of clothing:
“I think what people pay attention to is Barbie the toy, and what we’re trying to focus on is that Barbie is a brand much bigger than an 11-inch fashion doll. This fall really is the start of what is a multi-year focus and priority for us.”
Forever 21 will lead the pack with the official unveiling of their Barbie inspired merchandise made available at all retail locations by September 5th while Lord & Taylor will debut their Barbie merch by September 14 at select stores. Forever 21 will offer a variety of Barbie-inspired sportswear, sleepwear, outerwear, cosmetics and accessories while Lord & Taylor will offer strictly sleepwear.
Wildfox Couture has created an entire line that is based on Malibu Barbie and this collection will be available through online retailers as well as Nordstrom, Bloomingdale’s, Saks Fifth Avenue, Planet Blue, Revolve Clothing, and Fred Segal. This branch of the Barbie fashion line will be available by November 15th, just in time for the holiday shopping frenzy.
Depending on the piece and the retailer the piece is purchased through, prices will range from as low as roughly $4.00 to $180.00 when the line is released.
What do you think about this Barbie clothing craze? Will you rush out to buy your own Barbie wardrobe when it is available?