J.J. Abrams has found a way to tease and please Star Wars fans yet again. This time around, he used what appears to be the robotic hand of Luke Skywalker to do the grunt work for him!
Early Monday afternoon, J.J. Abrams posted this “Thank You” message which was handwritten on stationary paper with J.J. Abrams’ name printed at the top on the Bad Robot Twitter page:
Huge thanks to everyone who contributed to Star Wars Force for Change! Over FIVE MILLION DOLLARS were raised to help UNICEF Innovation Labs! We are all so grateful. DC Barns, see you on set!
— Bad Robot (@bad_robot) August 11, 2014
That is right!
Even though it is not “confirmed” that this is Luke Skywalker holding the ‘Thank You’ note, here’s what is confirmed: (1) Luke Skywalker (played by Mark Hamill) is one of the lead character of the highly-anticipated Star Wars Episode VII and (2) Thanks to his first lightsaber battle against his father, Darth Vader, Luke Skywalker has a robotic hand.
This would not be the first time that J.J. Abrams used iconic props and elements featured in the new Star Wars movie to promote Star Wars Force for Change to the rest of the world. It was not very long ago that he delivered his first public service announcement for this charity directly from the Star Wars set and later used the revealing of the X-Wing Starfighter to promote it further. Therefore, it really should not be surprising that he is using the robotic hand of Luke Skywalker to thank all of the people that contributed to the $5 million raised through his efforts.
In addition to thanking all of the people that donated money and support the Star Wars Force for Change charity, J.J. Abrams also gave a public shout-out to D.C. Barns – the winner of the movie walk-on role awarded through a raffle consisting of fans that donated money to the charity.
It is true, as many loyal Star Wars fans already know, that the hand featured in this picture does not necessarily have to belong to Luke Skywalker. It could belong to any droid. The bottom line is, “Who cares?”
J.J. Abrams has always been able to master a very effective marketing strategy — he knows how to give the people what they want! Would the Star Wars Force for Change charity raised money even without all of these PSAs and captivating images featuring just enough Star Wars footage to keep our appetites stimulated? Yes, it would have. However, it definitely would not have generated the same level of exposure (and quite possibly the $5 million) without it. Bravo, J.J. Abrams. Bravo!