IHOP Celebrates Birthday With 56¢ Pancake Deal Today

If you feel like it’s too hot to cook, IHOP has a sweet deal for pancake fans today — offering a short stack of the chain’s titular menu item for just 56¢.

According to a press release, IHOP is celebrating its 56th birthday today. More than 50 years ago, the first branch of the International House of Pancakes began its climb to national prominence.

The press release recalls that glorious day:

“The year was 1958: There were 3 major television stations on the air, a gallon of gas cost a whopping 24 cents, the hula hoop had just been invented, and in Toluca Lake, California, Al and Jerry Lapin opened the very first International House of Pancakes, complete with iconic blue roof.”

In honor of IHOP’s anniversary, Julia Stewart, Chairman and Chief Executive Officer of DineEquity Inc. and Interim President of the International House of Pancakes, said the chain wanted to offer a fantastic deal to loyal customers:

“The 56th Anniversary Celebration is about more than just an incredible milestone in our history… It is also a chance to celebrate—and thank—our wonderful guests who have made our brand part of their lives all these years.”

Stewart adds:

“That’s why we are highlighting our world famous buttermilk pancakes. Along with our excellent service and friendly staff, they are an IHOP staple that has kept everyone happily coming back for more than five decades.”

Over on Twitter, IHOP is trending — and it seems lots of Americans are digging the pancake deal:


Okay, not everyone:

Even IHOP is getting in on the social media fun:

Also posting vids:

And retweeting honest IHOP fan feedback:

IHOP is doing it for the Vine:

However, if your plan is to get pancakes for dinner, you should act quickly. The IHOP 56¢ pancake deal goes from 7AM to 7 PM at participating locations of the chain. (Read, probably not the airport.)