Burger King Proud Whopper Like Regular Whopper, But Gay

A new Burger King “Proud Whopper” video is circulating social sites, as customer reactions to the mysterious gay burger’s appearance are presented in a new video on the brand’s channel.

The Burger King Proud Whopper is not described in the beginning of the clip, and customers are merely offered the option of trying the new menu item — which is wrapped in a rainbow container.

In a release, the company says that the Burger King Proud Whopper was meant to evoke a certain reaction — but one that isn’t immediately obvious.

The statement begins:

“Burger King Worldwide, Inc. is broadcasting a widespread message in support of self-expression with a digital film launching today on YouTube. The film was created at a BURGER KING® restaurant at the heart of the San Francisco Pride Parade route where a limited edition PROUD WHOPPER® Sandwich was added to the menu.”

As you can see above, Burger King customers weren’t given any info on the “gay Whopper,” instead, the brand filmed them taste testing it.

Around the video’s middle-mark, it becomes obvious what the statement is when it comes to the Proud Whopper:

“Guests who ordered the PROUD WHOPPER® Sandwich were surprised because it is in fact, the same iconic fire-grilled WHOPPER® Sandwich beloved since 1957, but wrapped in rainbow colored paper inscribed with a message reading: ‘we are all the same inside.’ The film captures the brand’s new ‘BE YOUR WAY’ spirit through emotionally charged reactions.”

It continues:

“The written message inside the PROUD WHOPPER® Sandwich wrapper, ‘we are all the same inside,’ speaks volumes and truly showcases what it means to ‘BE YOUR WAY.’ The intent of the ‘BE YOUR WAY’ global attitude is not to tell anyone how they should live, but rather aims to elevate ‘HAVE IT YOUR WAY®’ to an even more meaningful place.”

Filmed at Pride in San Francisco, the reactions were somewhat emotional — even if it was a bit co-opting of LGBT culture to sell burgers.

Some customers at the San Francisco Burger King cried a little at the national brand level recognition, which is still relatively new and still fairly controversial.

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Even over on YouTube, while most comments were positive, some users slung vitriol at the brand for the message. One replied:

“I have made my last purchase at Burger King.”

More generally, people liked it and another posted:

“FANTASTIC!! Way to go, Burger King!

Watch Burger King’s Proud Whopper ad above, and join the conversation via the Facebook embedded link.