Lana Del Rey is meeting her death in the director’s cut of her awesome “Shades of Cool” music video. When Lana’s music video hit the internet last week it was met with fan praise which also mirrored what the critics were saying.
The artist has decided to capitalize on the buzz surrounding her top charting third album Ultraviolence and her new music video as a second version has been released. The first video, which was described as an ode to Gatsby and a “film noir” version of Cali living, is not really expanding on anything in particular. It still has a very cinematic lens thanks to director Jake Nava’s skill, and Lana is still falling in love with a much older drug addict. That said, the video itself still bares a striking resemblance to the original, that is, until the end.
In the upgraded version of “Shades of Cool” Lana Del Rey goes for the jugular and drowns in the bottom of a swimming pool. Why this wasn’t in the original video remains unknown seeing as the idea of death, more specifically dying young, is something Lana really likes to play with. Perhaps the final act in the new video was cut out of the original or released as part of a director’s cut given the recent controversy surrounding Lana’s interview with The Guardian. The interview became a viral blunder when it sparked a conversation between the singer and Kurt Cobain’s daughter Frances Bean Cobain.
For those who don’t know Lana Del Rey allegedly told a reporter, “I wish I was dead already.” The singer said the quote was taken out of context after receiving backlash on social media. As we previously reported, Frances Bean Cobain addressed her interview with The Guardian on Twitter.
The late singer’s daughter tweeted at Lana:
“The death of young musicians isn’t something to romanticize. I’ll never know my father because he died young and it becomes a desirable feat because people like you think it’s “cool.” Well, it’s f—ing not. Embrace life, because you only get one life.”
This idea of romanticizing death is an echoed theme in the director’s cut of “Shades of Cool.” Interestingly enough aside from her recent interview, Lana Del Rey also brought this idea up in an interview with the New York Times.
Del Rey agreed that the themes in her videos have a lot to do about the exploration of death. Of that idea she said, “I love the idea that it’ll all be over. It’s just a relief, really. I’m scared to die, but I want to die.”
Check out Lana’s video of “Shades of Cool.”