Demi Lovato, world renowned pop star, and Shazam, a music recognition service announce a groundbreaking deal today which will allow her fans to decide where Ms. Lovato’s European tour takes her. The partnership will create a tour schedule for Demi Lovato created by tags that are received on Shazam’s platform through the end of May. Peter Szabo, Shazam’s head of music says in a statement.
This is a fantastic way for Shazam to help Demi Lovato fans across Europe easily cast their vote to have her play in a city near them.
Earlier in the year, Warner Music Group and Shazam created a similar partnership which allows Warner to access Shazam’s information collected by the service to plan our tour dates for their acts. Shazam’s deal with Demi Lovato is the first with a specific artist. “I am thrilled to collaborate with Shazam on such a unique promotion which puts my future in my Lovatics’ hands by allowing them to pick which cities I visit!” says Lovato. Twitter twits have stormed Twitter with lots of support for the new deal and Demi Lovato herself.
I CAN’T BELIEVE I JUST CAME FROM SCHOOL TO SEE THAT THE EUROPEAN NEON LIGHTS TOUR ITS HAPPENING IM SO HAPPY YOU HAVE NO IDEA @ddlovato — Demi Lovato (@lovatoobrien) April 28, 2014
In other, semi strange, Demi Lovato news. A rabid fan apparently jumped on stage and bit a security guard after he attempted to remove her at a show in Rio De Janeiro.
Apparently some girl BIT one of my security guards after she jumped on stage and I never even noticed.. — Demi Lovato (@ddlovato) April 28, 2014
In Australia Demi Lovato fans attempted to lure the pop star to their country through the use of online petitions. Demi Lovato is a very sought after act this year!
So, European fans! Take to Shazam to vote to bring the Neon Lights tour to your town! And be nice to Demi Lovato’s security guards!