Justin Timberlake is on a massive search for one couple in love. Timberlake’s team brought his latest video for his single “Not A Bad Thing” to the Ellen DeGeneres Show to start a viral search. Acting as half documentary half confessional, Timberlake’s team took to Long Island and to the streets of New York City to track down one couple who became engaged on the Long Island Rail Road as the fiance-to-be played Justin Timberlake’s song.
Surprisingly, it was a notion that touched the “Cry Me A River” pop star, so much that he decided to put out a nationwide documentary to the tune of “Not A Bad Thing.” As the video starts a voice over states, “They were so in love — you almost never see that. We don’t know who these people are or what their story is, but maybe you do. We’re making a documentary about finding love. Have you seen this couple?”
While the singer doesn’t appear in the video, his presence is still felt as the meaning of love is celebrated as couples discuss their relationships, and others take to the streets posting fliers for the LIRR proposal couple. The video even cleverly worked in social media by incorporating “texts” going between multiple parties trying their best to track down the couple. Timberlake also positions a bit of Twitter play in the video by coming up with the phrase “#haveyouseenthiscouple.” The team even stopped by a radio interview at z100 in an effort to find the couple.
Although this video uses all of Timberlake’s “Not A Bad Thing” track, at the end, the video documenting the search for the LIRR couple remains “To Be Continued.”
When the video finished DeGeneres came back on screen to put her bid in to finding the newly engaged couple:
“Obviously, if you know this couple, contact us, because Justin is trying to find you and we’ll put you all together.”
Here’s a few tweets from people that have already joined in on the search since the video’s premiere.
#haveyouseenthiscouple It’s beautiful what they are doing, I hope they can find a beautiful couple! Good Luck! The Argentina xoxo
— Jenny (@JennyFrelich) March 20, 2014