Samsung Galaxy Note 3 Makes Ellen DeGeneres’ Oscars Selfie Famous With A PR Stunt

The Samsung Galaxy Note 3 is the device that made Ellen DeGeneres’ Oscars selfie famous all the world round, but how did this come to be?

In a related report by The Inquisitr, Ellen DeGeneres Oscars selfie has apparently become one of the most famous selfies ever, with millions of people re-tweeting it to their friends (my sister-in-law even set it as her desktop wallpaper). The high volume of traffic even crashed the Twitter servers.

But it turns out the Oscars selfie wasn’t spontaneous and was instead a marketing stunt intended to highlight the features of the Samsung Galaxy Note 3. Samsung spent over $20 million advertising the Samsung Galaxy Note 3 to audiences around the globe using the Oscars as their platform. Even people running around on the red carpet were spotted with Samsung phablets and Ellen was trained on how to use the Samsung Galaxy Note 3 effectively in order to ensure optimal photo quality for the pre-planned selfie.

The way that the marketing department seamlessly integrated the Samsung Galaxy Note 3 into every aspect of the Oscars had some saying the real winner was the phone:

“Though the Samsung Galaxy Note 3, which was used to capture the history-making selfie, was not awarded a golden statuette that evening, it was a winner that night for being part of social media history.”

Everyone in the ABC studio was given a Samsung Galaxy Note 3 and the smartphone manufacturer even donated $3 million to St. Jude’s and the Humane Society at the request of Ellen DeGeneres.

But keep in mind that if you’re planning on buying a Samsung Galaxy Note 3 for the camera quality, keep in mind that the Samsung Galaxy S5 is right around the corner and it’s rear-facing camera is 16 megapixels while the Note 3 is “only” 13 megapixels. But if you plan on using your phone for selfies then either phone will do great since they both use 2 megapixel front-facing cameras.