Justin Bieber Merchandising Lawsuit Launched Against Company For Alleged ‘Idiot’ Comment

Justin Bieber, of late, is usually the one getting sued. But not this time.

On Friday Bravado International Group Merchandising Services — a Manhattan firm with licensing rights for Bieber products — filed a Manhattan Federal Court suit against a Texas company, accusing them of breaching their contract by calling the singer an “idiot” on the Internet and failing to deliver on $100,000 in payments.

The lawsuit alleges Gianni Giannulli and his company Wall Celebrity failed to pay off half of a $200,000 price tag for the rights to sell Bieber products. It’s claimed Giannulli’s firm “negatively affected” sales and the pop star’s “reputation” by calling him a derogatory term online.

The suit doesn’t state where Wall Celebrity allegedly calls Bieber an “idiot,” but the New York Post reports that around five months ago an individual claiming to be from the company discussed the business deal in relation to bankruptcy options with a Wall Street lawyer on justanswer.com.

Attempting to explain why the firm couldn’t make its $100,000 payment in April, the user said “retailers no longer [want] to carry Justin’s merchandise because he is an idiot.”

Wall Celebrity chief, Giannulli, told the New York Post he did not call Bieber an “idiot” and says his company’s website was “hacked” by way of explaining the justanswer.com posting.

“This is just crazy,” Giannulli, 22, insists. “The company never even got off the ground … I never called Justin Bieber an idiot.”

The lawsuit suit doesn’t specify which products Wall Celebrity was contracted to sell, but the teen star’s merchandise portfolio includes perfume, Bieber-labeled backpacks, toothbrushes, socks, singing dolls, nail polish, figures and vinyl wall graphics.

Bravodo’s suit is reportedly seeking over $100,000 in compensatory damages.

Bieber is once again back in headlines accused of throwing eggs at his neighbor’s front door in Calabasas, Calif. on Thursday, Jan. 9.

The singer is a named suspect in the ongoing vandalism investigation and it’s claimed the Los Angeles County Sheriff’s Department is keen to recommend a felony prosecution for the District Attorney’s office.

As yet there has been no comment from Justin’s representatives about the egging allegation.