Kim Kardashian close up
Source: Getty | Doug Peters - PA Images

Kim Kardashian Squats Deep In Skintight SKIMS


Apr. 1 2022, Published 1:32 a.m. ET

Kim Kardashian has been selling her SKIMS and reminding fans that her 2019-founded brand offers a little something different. The 41-year-old mogul is fresh from announcing she's now fronting luxury designer Balenciaga, but her real money-maker comes via both her SKIMS clothing and shapewear line, plus KKW Beauty.

On March 10, the E! star stunned in a faux leather shorts look, squatting down low for a promo shot and showing off her killer figure and her merch via the SKIMS Instagram. Check it out below.

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SKIMS Faux Leather

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Source: Getty | Lionel Hahn

Scroll for the photo. Kim went for an all-tan look as she posed on a circular platform and backed by tan drapes. The ex to Kanye West crouched way down while in high heels, flaunting her toned legs and going tighter than skin in a high-waisted pair of leather-effect shorts, plus a matching long-sleeved top.

All plump pout and wearing flawless makeup, Kim gazed sideways while wearing her signature dark locks down, also letting her brand do the talking.

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SKIMS alerted fans to the fit, writing: "Say goodbye to traditional leather because this Faux Leather combo is comfortable, breathable, and hugs your curves in all the right places. Get @KimKardashian’s Biker Short and Mock Neck Bodysuit look via the link in bio."

While sister Khloe Kardashian champions inclusivity - right through to footwear - via her Good American line, Kim is making it a vegan affair as she steers clear of leather. The star is, herself, 95% vegan.

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SKIMS Swim Launch

Kardashian is fresh from the launch of SWIMS Swim, with March 2022 bringing both a high-profile launch and a pop-up store in Miami, FL. “The idea is to build your looks from a large assortment of separates—we have a total wardrobe of swim looks, from skimpy bikinis to sculpting one-pieces to sexy cover ups,” Kim told Vogue of her new swim range, one she's been modeling on Instagram.

Taking Away Anxiety

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Source: Shutterstock | 673594

Noting the all-too-common body insecurity her customers might face when swimwear shopping, Kim continued: “Feeling confident is really important and so many women dread the idea of putting on a swimsuit and baring it all. I wanted to change that and take away the anxiety of buying and wearing swimwear by offering a complete system of solutions and options that aim to suit every taste.”

Also boasting swimwear lines are 37-year-old sister Khloe and 24-year-old mogul sibling, Kylie Jenner.


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