When Jay Z saw Nipsey Hussle’s new mixtape Crenshaw up for sale for $100 he must have thought to himself: “What a deal!” Hova bought 100 copies of the album for $10,000.
Nipsey told MTV that RocNation sent him an email saying that Jay Z wanted to purchase 1000 copies of the album.
“I got an email that came through my team that was like, ‘Roc Nation, on behalf of Jay Z wants to buy 100 units. Who do we pay? When can we get the shipment out?’ They sent us $10,000, we sent them 100 CDs. I didn’t get a chance to holla at Jay, but through his people he made it clear that he respects the movement and everything. I was humbled by it. I felt like it was a good risk, and it ended up working out.”
If you’re wondering about what “movement” Nipsey is talking about, here’s a little info about his new mixtape Crenshaw. Nipsey said that he chose to price the physical copies of his new tape at $100 a piece as a protest to the recording industry.
“It ISN’T the price of the plastic case and polyurethane disc…it’s the price of Revolution! The price of Rebellion against an industry that has tricked us all into making products that have no soul for fear of not being heard if we don’t.”
Jay Z isn’t the only person who likes the idea. Nipsey Hussle has reportedly made $100,000 since releasing his new album.
If you don’t feel like spending $100 (or $10,000) to hear Crenshaw, you can listen to Nipsey Hussle’s new mixtape below.