Say what you like about Wii commercials full of cereal box families, but at least they showed games.
Below you can see the first ever TV spot for Microsoft’s Kinect commercial. It will begin airing soon, yet shows almost no game footage and very, very little of the Kinect controller itself. In fact, I counted around three seconds of game footage in the whole thing, and even this is seen on a distant screen, several meters away from the camera, behind a bunch of dancing models.
I have no problem with this kind of gaming, per se – I’ve played my fair share of Wii Sports and competed with my family at golf and bowling and it was a riot. I like a lot of these games, and think the inclusiveness of things like Kinect can be a wonderful thing.
But must game manufacturers be so fixated on showing us toned dancers and almost zero footage of the game you’ll spend all of your Kinect time watching? Are companies like Microsoft now so petrified that people may catch a glimpse of a videogame that wheeling in the models is the answer? Do games still carry such a stigma with the kind of people Kinect is aimed at?
Honestly, Microsoft, show us your software and save a few bucks on the models, because some of the Kinect stuff actually looks fun. This, however, is shallow, transparent nonsense: