Guillermo del Toro’s Pacific Rim was off to a solid start on Thursday evening.
The highly-anticipated robots vs. monsters flick enjoyed a considerable amount of business from early and midnight screenings. The $200 million feature earned an impressive $3.6 million on Thursday night.
According to Comic Book Movie, these numbers have surpassed industry expectations. Many believe the film could go on to earn around $66 million from moviegoers over the next three days. However, these estimates could fluctuate wildly by the time everything is said and done.
Warner Bros. and Legendary Pictures rolled out the so-called “Super Ticket” ahead of the movie’s premiere this weekend. Although the $20 dollar ticket didn’t give audiences an early look at Pacific Rim, it does ensure that fans receive a digital copy of the flick as soon as it becomes available.
Director Guillermo del Toro’s flick isn’t the only film opening in theaters on Friday (July 12). The Wrap reports that the Adam Sandler comedy Grown Ups 2 also started off strong. However, its Thursday evening and midnight screenings didn’t pull in quite as much as Pacific Rim.
According to industry insiders, the sequel to the former Saturday Night Live cast member’s 2010 comedy earned approximately $2.3 million on Thursday. If the films continue moving at this pace, then Pacific Rim could emerge victorious by the time the weekend wraps up.
Although Warner Bros. executives and armchair box office analysts such as myself have been curious about the film’s opening weekend totals, del Toro admitted that he doesn’t spend a lot of time worrying about such things. The acclaimed filmmaker said he is concerned with delivering a movie that makes people happy.
“I’m not personally sure how much attention I’d pay to tracking. We’ve seen this year an incredible amount of films both good and bad that were [not] supposed to open up at all that opened up to double of what tracking said,” Legendary Pictures President Thomas Tull explained to the Latinos Post.
Are you planning to catch Guillermo del Toro’s Pacific Rim this weekend?
[Image via Warner Bros. / Legendary Pictures]