UK based cable TV provider Virgin Media has announced a cut of 15%, or 2,200 people from its workforce.

The new cuts come on top of 4,000 jobs being cut following the NTL Telewest merge in late 2006.

In a statement reported at Variety, Virgin Media CEO Neil Berkett said: “These changes are critical to ensuring Virgin Media is positioned to compete effectively and deliver on our customers’ changing expectations. Over the coming weeks and months, we will be developing more detailed proposals for their implementation.

The majority of the job cuts will take effect from the last quarter of 2009.

NASDAQ listed Virgin Media is the United Kingdom’s largest cable provider, and the company also offers a quadruple play of mobile, telephone, cable and internet access.