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Cheerios Commercial Sparks Racist Backlash [Video]

Racist Backlash Cheerios Commercial

A Cheerios commercial has caused racist backlash online. The commercial, featuring an interracial couple and their daughter, drew criticism and hatred from numerous commentators.

The commercial was released by Cheerios on YouTube. The 30 second commercial features an adorable little girl discussing the nutritional value of Cheerios cereal. After confirming that Cheerios is good for the heart, the little girl proceeds to pour the cereal onto her sleeping father’s chest.

The Cheerios commercial is short, cute, and witty. Unfortunately, several viewers could not see past the color of the actors’ skin. Comments on the commercial were eventually disabled as numerous viewers started a race war.

As reported by Ad Week, the comments were filled with “references to Nazis, troglodytes and racial genocide.” The video currently has received 622 dislikes. It is not uncommon for people to dislike commercials. However, it seems archaic to denounce a commercial simply because it features an interracial couple.

As reported by CNN, racist commentary on YouTube is not uncommon. Speaking at the South by Southwest Interactive festival in Austin, Texas, video blogger Francesca Ramsey addressed the issue directly:

“(YouTube) is such a visual medium. If I have a blog, you don’t need to know what race I am. If you watch my videos, you know I’m a black woman.”

Cheerios Comment

Andre Meadows, creator of the Black Nerd Comedy YouTube channel has experienced similar issues with racism:

“when you get comments, it seems to be targeted toward race almost immediately. A lot of people get ‘dumb video, stupid video’ — but with mine it immediately goes to racial slurs.”

Facebook Cheerios

Racist comments about the Cheerios commercial have spilled over to the Cheerios Facebook page as well. However, a majority of the comments were in support of a commercial that represents, above all else, a family.

The Cheerios commercial has sparked racist backlash as some viewers found it offensive. Fortunately, for many others, the couple’s race was not a factor.

Facebook Comment Cheerios

[Image via deviantART]

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Comments

66 Responses to “Cheerios Commercial Sparks Racist Backlash [Video]”

  1. Chad LeDoux

    Wonder if her mother knows theres a black guy sleeping in their living room. Omg run lady stranger danger.

  2. Anonymous

    Will everyone please move forward in life and stop this hate! Everyone is a living breathing soul on this earth for so long and why do some people spend it hating.

  3. Alison Thompson Butler

    I am not at all surprised. The moment that I saw the commercial, I knew the bigots would FREAK OUT! They can not wrap their heads around the fact that that couple is more and more what real America looks like. They are fighting the prsent and the future and they will be on the losing end.

  4. Paulette Lee

    Good for Cheerios! Always been a kid/grandkid favorite in my home (and I like them, too!), and use of an interracial family is wonderful. Bigots can go back under the rock they came from.

  5. Thomas Bogenschutz

    judging from your remarks you must be an outdated, southern yahoo.

  6. Linda Watson

    I watched the commercial and couldn't figure out what people were upset about? Maybe I'm color blind.

  7. Sharon Hixson

    Super cute commercial….and Dad is a real cutie, too!

  8. Bonnie Frietzsche

    I have seen it before but really did'nt think to much about it untill I was really watching it today and di'nt know there was a rise about it………….. it did through me for a loop but it is what it is and it happens and will always happen it Life……….. It does not matter………. but everyone can sit and watch 2 guys or girls sucking Face on TV, Who cares, It was about Health………….

  9. Edward Montandon

    I'm telling you, Fox news is doing some serious damage to America, bringing back racism and sexism like the fifties, which is the time they prefer to live in.

  10. Anonymous

    I will never eat anything that has TSP as an ingredient… Enjoy eating wall cleaner…. Ti Sodium Phosphate is Awesome! NOT.. (Trisodium phosphate (TSP) is a cleaning agent, lubricant, food additive, stain remover and degreaser.)

  11. Margherite Laneski

    My sons are white, my daughter is white, I am white, my daughter-in-law is black, my grandson is bi-racial as is my step-grandson. We are Irish, Italian, Sicilian, Polish, Cuban, Puerto Rican, Lithuanian, and only God knows what else. I don't want to upset anyone, but we all couldn't be happier. We are a stew brought together by love. I pity those who are so small minded, so limited, and so hate-filled that they will never be able to enjoy their Cheerios again. Minding your own business prevents indigestion, and loving every one of God's children provides a delicious dessert.

  12. Georgetta Busler

    yeah, I'm bigoted. tired of interracial everythiong from tv shows to ads to the freaky kardashians. you sheeple have it pounded into your heads that this is good, this is right. frog in the pot!

  13. Mike Duffy

    It's so hard to drag 19th century people into the 21st century. Did you see the spelling bee on TV yesterday? The face of the future, which is bright, is colorful. We who are white intruded on the Native Americans, now the new Americans are doing the same. Perhaps, you might like to emigrate to……Switzerland?

  14. Billy Turner

    There wasn't a damn thing racist about that Cheerios commercial. As the author of the book titled A Murder in Our Midst, I look for things to add to my stories to give them a sense of realism. This means I am fair and open minded. Whoever said this was a racist commercial should be kicked square in their ass.

  15. Eloise Minn

    This is the MOST ADORABLE COMMERCIAL EVER. Being a preschool teacher, I really appreciated the young one pouring the cereal on her father's chest/heart. It was fun to watch. KUDOS TO GENERAL MILLS FOR DOING THIS COMMERCIAL.

  16. Willis Miller Jr.

    This doesn't bother me! but I would like to ask this simple question that never gets answered! Why does the media feel it's necessary to always have a black guy & white woman? I've talked to black kids and they seem to wonder why they can't have the black family in movies, commercials & tv sit-coms like the Hukstables? They need role models, but this is broken up by some knucklehead who feels we need to be separated. A few of my sons friends said, it irritates them that they seem not to want to show black couples who actually get married and settle down with an educated outlook. I don't blame them, if I was a black kid I would wonder why my mom can't be black and why there arn't any black adults speaking up about this?

  17. Jon Bond

    You know, as an interracial man (mom white, dad black), I can safely say that crap like this let's me know that we still have a looooooonnnnngggggg way to go…and a short time to get there!

    "Is it the color of MY skin that offends you or the color of YOUR heart?" – Jon B.

    "I wonder…would my mother have loved me any more or less if she were black instead of being white? Of course, then again, what fucking difference does THAT make? Love is love is love, isn't it?" – Jon B.

    "Reparations for slavery makes about as much sense as swimming in a typhoon! Any questions?" – Jon B.

    "A nigger is NOT a color! It's an attitude! An uneducated, social and intellectual idiot or moron. And there are a lot of white niggers out there too! And they have a tendency to suck just as bad as the black ones do!" – Jon B.

    "No one owes you a goddamned thing for your race or color. YOU OWE YOURSELF! And at the end of the day, people are NOT stupid colors! People are worth MORE THAN THAT! They are human beings with spirits; with minds; with thoughts and feelings. Grow up people, goddammit!" – Jon B.

    "Many people are such social Neanderthals, and so low intellectually and emotionally that they can easily walk under pregnant ants and survive! Either join humanity in the 21st century or die as a relic of the 20th! Either way, we evolve." – JON B.

    "The last great hurdle and challenge for much of humanity is acquiring the ability to extract their heads from the own asses and then to simply breathe some fresh air there after. Salutaions." – Jon B.

  18. Anonymous

    There are only two skin colors that concern me: Blue and Gray. Blue – your dying and need help. Gray – your dead. Otherwise, the level of who you are is measured by how you act.

  19. Greg Vine

    Just goes to show that racism and ignorance (I guess they sort of go together, huh?) are alive and well in this non-so-civilized country. And I'd be willing to bet that the vast majority of those who expressed disgust at this commercial did so under pseudonym instead of having the balls to use their own names. Ignorant AND cowardly…very disturbing combination.

  20. John Deeb

    Why can't this just be an ad about cereal? not white people eating cereal or black people eating cereal or mixed race children eating cereal…. it's just about Cheerios being good for your heart. That's it. I say we all go out and buy a box of Cheerios today… let's send their sales through the roof.

  21. Anonymous

    Hmm. My neighbors are a mixed latino, black couple. All they watch is FoxNews. I tend to watch it too but also watch CNN. Just don't see what you're talking about. Do you ever watch FoxNews?

  22. Matthew Simmons

    Those that have the most racism in their heart, are the first to see it as racist. I saw no problem with it.

  23. Donna Bliss Iriana

    …thinks it's a cute commercial. Yes, it's a shame that some people are raised to be prejudice. None of our six kids were raised that way. People who are prejudice carry excess baggage and miss out on some wonderful relationships.

  24. Krystal Nicole Surrency-Laneski

    ii WAS JUST SAYiNG TWO DAYS AGO HOW CUTE THAT COMMERCiAL WAS!!..ii THiNK iiTS DiSGUSTiNG PPL R SO NARROWMiNDED!! iM HiSPANiC- AFRiCAN AMERiCAN & CAUCASiAN, MY ADORABLE CHiLDREN (UR GRANDCHiLDREN) ARE HALF CAUCASiAN,PART HiSPANiC & AFRiCAN AMERiCAN, & MY BEAUTiFUL HUSBAND(UR SON) iS iRiSH, SiCiLLiAN/iTALiAN, LiTHOWANiAN,& POLiSH!!..BUT MY CHiLDREN LOOK MORE LiKE THEiR FATHER THAN THEY DO ME!!..THiS STEREOTYPiCAL PORTiON OF SOCiETY NEEDS TO "WAKE UP"& REALiZE MAJORiTY OF FAMiLiES U SEE TODAY,ARE MiXED iTS BECOMiNG MORE COMMON TO SEE THAT THAN A FAMiiLY OF ONE PURE RACE!!.. ii FEEL RACE MiXiNG iS SOOOO BEAUTiFUL!!..iiT MAKES ME PROUD TO KNOW THAT WE ARE A FAMiLY THAT HAS DiFFERENT CULTURES TO LEARN FROM!..WHAT THE CONCERN TODAY SHUD BE ABT "A FAMiLY THAT PRAYS TOGETHER, STAYS TOGETHER"!!…NOT CONCENTRATiNG ON "BiGOTRY"!…ii L <3 VE THE COMMERCiAL,& THE TWO MESSAGES iN iT ARE LOVELY!&
    ANY PERSON W/A HEART AND OR HALF OF BRAiN CAN FiGURE iT OUT!!..ii JUST HOPE "CHEERiOS" iSNT "STOOGE ENOUGH" TO FEED iNTO THE NEGATiVE PRESS iTS GETTiNG & PULL THE AD BC THAT'S WHAT RACiSTS WANT!!..SMH!!.LORD GiVE US STRENGTH!!…xx

  25. Cynthia Lawson

    How can you post this…..yet leave racist comments all over the internet. BLACKS AND THEIR COOL AID? I'm not even BLACK and your comment bothers me. But I understand….hate is taught….racism is taught. This is something you learned from your parents. It's sad though really.

  26. Margherite Laneski

    Dad saw the commercial and wanted to know why the father woke up with Cheerios on his shirt……didn't even notice it contained brewhaha material. One hundred years from now, people will be confused as to why it was even a matter to discuss. So, eat your Cheerios to keep your cholesterol levels down, and you may live to see it happen.

  27. Meechee Jones

    we all bleed red blood right? so why is it that a certain group is so bent out of shape over a commercial? I think the reality of america no longer being predominantly white is causing some to shake in their boots. let's face it, the rainbow wouldn't be fascinating if it was just one color. all of the colors together make a beautiful thing. I hope cheerios does not have the commercial pulled because some aren't mature enough to embrace the changing color dynamics of our country.

  28. Willis Miller Jr.

    Thanks for being understanding! Serving 4 years in the military with all nationality of people, my friends and i sometimes get caught up in SNL comedy, we fun at times and get the point. Glad you catch on and can understand the difference between being humorous and having a serious dialog! wish more people would get the drift as we used to say back in the 70's when we had fun together and these topics weren't heavy on our minds!!! have a great day!

  29. Ashleigh Stevens

    I'm not sure why everyone is so surprised by the reaction to this commercial. America is still the same place it was when my ancestors walked the earth as slaves. I was born in the south and raised in a racist community in the north (I was born in 1988). From my experience, people feel the same way they felt back then they just hide it now instead of publically expressing how they feel. I've had people whom I thought were friends call me a nigger when they became irritated or mad with me. True friends called nigger lovers because they stood by me. Anyway, no one should be shocked by the reaction because its really nothing new. What does shock me is the fact that the commercial was made in the first place. There have been black men featured in commercials with white women before (1 signature black man with a group of 6 whites), just never one-on-one.

  30. Chad LeDoux

    Judging from your remark Thomas you must not know sarcasm. Or that yahoo is little outdated. LoL

  31. Chad LeDoux

    But what can I expect from an outdated Yankee yahoo.

  32. Gary James

    Thanks for your comments and likes folks, When are we going to stop being so hateful and judgemental toward our fellowman? Soon I pray. @(Sandra McNeil,Matthew Simmons, Edie Norris, Meechee Jones, Mark Lybrand, Marcella Quinonez) Thanks again for caring guys.

  33. Sandra McNeil

    Words to live by: Matthew 7:1 "Judge not, that ye be not judged"

  34. Roger White

    Every White country on the planet is forced to become multicultural and multiracial.
    Every White country is ordered to "assimilate" its own race and culture to oblivion.
    No "anti-racists" demand that of ANY non-White country.
    It's genocide.
    These anti-whites claim to be "anti-racist", but their actions result in the genocide of only one race, my race, White people. The true goal of immigration and assimilation is to wipe out my race.
    Anti-racist is a code word for anti-White.

  35. Garry Leonberger

    I totally do! I don't add sugar, either. I love the flavor.

  36. Garry Leonberger

    I hope you can learn to deal with the hate in your heart, some day. People are people, to be judged by their actions and attitudes, and not by the color of their skin. I'm sorry for you, that your attitudes and actions are so lacking, that your moral fiber and character fall short of what is right and good; may you one day learn, and correct, the error of your ways.

  37. Garry Leonberger

    I hope you can learn to deal with the hate in your heart, some day. People are people, to be judged by their actions and attitudes, and not by the color of their skin. I'm sorry for you, that your attitudes and actions are so lacking, that your moral fiber and character fall short of what is right and good; may you one day learn, and correct, the error of your ways.