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Homebuilders Go PC, Phase Out ‘Master Bedroom’ As Sexist, Racist

master bedroom

This just in: The “master bedroom” will no longer be referred to as such. That racist, sexist word is being phased out post-haste.

According to a report in the Baltimore Business Journal, homebuilders are no longer using the term “master” on floor plans to describe the largest bedroom in a home or apartment. The new, approved nomenclature is “owner’s suite” or “owner’s bedroom.”

According to the report, the reason for the terminology shift is that the word “master” would denote that a man owns the room. Also, “master,” American slavery, you get the idea.

Anyway, Michael Neibauer, the reporter who wrote the story, quotes several homebuilder firm executives who are trying to actively phase out the “master bedroom” term.

“I imagine it’s not only a more accurate description but also a more politically correct term of art,” one home exec told Neibauer.

The change is “just working through the industry, and finally, bingo, we got it,” another said.

The report continues:

” ‘The terminology has more of an upscale tone to it, particularly in some of the really large homes that truly have a large bedroom, sitting area, enormous walk-in closets, and lavish bathrooms,’ [Brian Block, managing broker for McLean, Va.-based RE/Max Allegiance] wrote in an email. ‘Owner Suite conveys a sense of being distinguished, having ‘made it’ or ‘arrived’ rather than the everyday ‘Master Bedroom.’ ”

This was all based on Neibauer’s survey of 10 major Washington-area homebuilders, so who knows how widespread it is. But you can see some examples of the term being phased out on some of the homebuilder websites.

The Sorrento model from Ryan homes shows a floor plan with “owner’s bedroom,” and Hartland family homes list the room as the “owner’s suite.”

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14 Responses to “Homebuilders Go PC, Phase Out ‘Master Bedroom’ As Sexist, Racist”

  1. T-hom Robert Newell

    I suppose Doctor Who's arch-nemesis will have to be renamed as well, so as to promote a more PC sci-fi villain.

  2. Jeremy Miguel Agboka

    Why should antiquated terms continue to be used just because they're old? "Master" is a specifically male term.

    No one would care that they made this change if they didn't announce why they were doing it, now people want to whine about the PC police. Boo hoo. You can still call yours a master bedroom if you want, no one will arrest you.

  3. T-hom Robert Newell

    and it's comments like that, Jeremy, that i always enjoy from you (i'm not being sarcastic, btw)

  4. Randy Bennett

    I agree with you Jeremy that they shouldn't say "why" they are doing it …but since they did, and it's implied that a large part of the reason they are changing it is because of "pc" reasons, should everyone who thinks it's ridiculous just quietly sit by and let them do it without commenting? errrr, I'm sorry, "whining?" How much fun would facebook be then? And why get rid of a work just because it's old? I think just for fun I will call now call my master bedroom the "VIP" bedroom….geesh, I feel better and more important already! :-)

  5. Jeremy Miguel Agboka

    But the phrasing wasn't changed because it was old. It was changed because it no longer reflects the economic reality of our contemporary moment or the identity of the customers that are buying homes from these corporations.

    Otherwise, I agree with you. In fact I've been calling my bedroom The Water Slide since high school but that's another story.

  6. Randy Bennett

    Jeremy, love the name of your room! hahahaha Now I might have to "up" mine! What cracks me up is this quote from the article: "‘Owner Suite conveys a sense of being distinguished, having ‘made it’ or ‘arrived’ rather than the everyday ‘Master Bedroom.’ ” Sounds like they're changing it to sell more houses and added in the "pc" stuff just to get it some attention! Who knows these days……

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