Category: Gaming, Media Industry Author : Chris Greenhough Posted: February 1, 2010
Tags : babies, censorship, controversy, Dante's Inferno, ea, PS3, super bowl, visceral games, xbox 360
Because Christians and their belief in an invisible sky man must never, ever, ever be offended, forthcoming EA game Dante’s Inferno will have its motto – “Go to Hell” – censored when a commercial for the game runs during the Super Bowl.
In its place will be a new tagline: the far less convincing “Hell awaits.” This lily-livered spot of censorship was the work of the network CBS, which refused to let the “Go to Hell” tag stay in, deeming it to be too controversial. So once again, religion is preciously shielded from any potential offense. Just as a reminder, CBS, it’s now 2010.
Predictably enough, this isn’t the first time that Dante’s Inferno has found itself embroiled in controversy. The “baby-killing” Achievement that will appear in the game was chastised by the International Nanny Association, while EA has been accused of objectifying women in a Dante’s Inferno contest.
The game itself will hit stores on February 9th, two days after the February 7th Super Bowl. Expect much more theist huffing and puffing between now and then.
[AdWeek, via Destructoid]
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Feb 2, 2010
This is beyond ridiculous. They’re apparently running a pro-life add.. but adverts for animal welfare have not been allowed because they are “too controversial”. I hate to say it but, “fucked up” is not even the term for it!
Feb 2, 2010
If anyone in the industry knows anything about market research, focus group testing, audience profiling and which media pieces go where, it’s EA. I don’t buy it for a second they submitted the “Go to Hell” tagline for advertising approval without the slightest hint it wouldn’t pass.
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Feb 2, 2010
i do think that they should be able to aire there commerical and its stupid that they werent able to, but me and my “invisible sky man” arent too happy on who ever the invisible asshole is that wrote this. we all have a right to free speech and press. you used yours so i used mine.
Feb 4, 2010
Games like this should be banned.