BioShock:Infinite is due to hit store shelves in just four days and it is looking to be one of the most hyped video games of the last few years. Now there are reports that the developers and creators of the game spent more than $2o0 million to make and market the game.
If those reports are accurate it would make this particular title one of the most expensive video games ever. The reports detail that 2K Games spent about $100 million to create the game and that another $100 million was set aside as part of a high octane marketing campaign.
If the numbers are correct, that number would dwarf the money that was spent to make and market high profile games such as Call of Duty: Black Ops 2 and Grand Theft Auto IV.
BioShock: Infinite creator Ken Levine has thrown some cold water on these reports and there is now some real doubt as to what is true and what isn’t. Levine went so far as to send out a joking tweet in which he asked whether some of the checks might have been sent to the wrong address.
The repercussions of 2K Games spending this kind of money could be bad, should the game end up being a bomb. The company doesn’t want to look as though they are spending ridiculous amounts of cash if the game doesn’t sell that well on the back end.
While preliminary reports seem to indicate that the game has been getting pretty good reviews, there is always the chance that when it hits shelves on March 26 there will be a questioning as to whether the money was well spent.
200 million for Infinite? Did someone send some checks to the wrong address? #unnamedanalyst
— Ken Levine (@IGLevine) March 22, 2013
For his part, Levine said that he hoped that his audience would “see the brilliance” in the third title in the BioShock series because it is “getting hard to ask people to spend $60 on something that is merely a good effort.
Are you going to be buying BioShock: Infinite when it hits store shelves.