Sony’s Playstation Vita will not receive a price cut in the US.
Although the handheld system is getting a price reduction in Japan, apparently those living Stateside won’t receive the same bargain. CNET reports that Sony has decided to keep the Vita’s price right where it is for the time being.
Sony Worldwide Studios president Shuhei Yoshida abruptly addressed rumors that the company’s device would get a reduction in North America. Instead of beating around the bush, Yoshida gave a very short and pointed response to recent inquiries.
He explained to Polygon:
“Not it will not.”
Although he was quick to shut down rumors of a Playstation Vita price cut in the US, Yoshida did offer an explanation as to why it wasn’t going to happen.
The Sony Worldwide Studios president added:
“One answer could be when you compare the pricing across regions, because of the yen. In Japan, the system had been priced the highest. We had been selling for 25,000 yen; that’s more than $250 when you compare the exchange rates.”
The decision to drop the price of the handheld system was made on a market-by-market basis. At the moment, it would seem Sony is perfectly happy with the retail price of the machine.
The Inquisitr previously reported that the price of the PS Vita will drop around $50 in Japan. Although some websites believed that North America would receive a similar discount, this apparently is no longer the case.
For the moment, it would seem prospective PS Vita owners will still have to shell around $300 to bring the system home. Amazon currently offers the Playstation Vita 3G Wi-Fi Bundle for $299.99. If you want a game to play with it, then you’ll need an extra $40.
Are you disappointed that Sony isn’t interesting in cutting the price of the Playstation Vita in North America?