Posted in: Crime

Oscar Pistorius Loses Ad Deals From Nike And Oakley

Blade runner loses endorsement deals

Oscar Pistorius’ fall from grace continued on Monday as two of his biggest sponsors announced that they were canceling advertisement deals with the “Blade Runner.” After being charged with murdering his girlfriend, model Reeva Steenkamp Pistorius had canceled several races but there were reports that sponsors were still being supportive.

As more and more damning evidence continues to surface, such as the potential that Pistorius was on steroids that support is waning. The LA Times reports that Nike had already pulled one ad that featured Pistorius. That ad was titled “I am a bullet in the chamber.”

Oscar Pistorius’ lawyer had come out earlier today to say that he expected that sponsors would continue to stick by his side. ABC News reports that is was just a few hours later that Nike announced it “had no plans” to continue using Pistorius in any ad campaign.

Around the same time that Nike was jumping ship, Oakley released a statement which read:

“In light of the recent allegations, Oakley is suspending its contract with Oscar Pistorius, effective immediately. Our hearts are with the families during this difficult time and we’ll continue to follow the developments in this tragic case.”

Pistorius goes back to court Tuesday morning and is expected to plead not guilty to the charge of premeditated murder. Pistorius’ family claims that the shooting was an accident. Authorities in South Africa, where the death occurred are working on a theory that Pistorius had anger management problems.

Among the evidence they point to in this case is a bloody cricket bat that was found in the athlete’s home. One teammate, Ofentse Mogawane was surprised to hear about the claims of anger issues saying:

“Basically, he was a very good guy to us, to the teammates and to most athletes.” He was a really humble person and I wouldn’t say a bad word about him. We never had any kind of clash, never any kind of fight or disagreement or arguing.”

Will Oscar Pistorius lose other sponsors or will the departures stop with Nike and Oakley?

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