Coca-Cola released its Super Bowl ad today. Well, at least part of it. The company is inviting people to vote on how the commercial will end when it airs at the Super Bowl on Feb 3, 2013.
The commercial features three groups of characters, the Cowboys, the showgirls and the badlanders, competing for a Coca-Cola. Viewers will be able to vote on who ends up with a nice cold beverage at the end of the commercial.
The Cowboys: Ringleader Lushwill is in charge of the outfit, Saint John and Virgil are his partners, and Josiah, Amos and Clara are along for the ride.
The Showgirls: Miss Latrobe is Lead Showgirl, Lucille navigates the bus and Ethel picks the music.
The Badlanders: Altus is the boss, Hennie is the strongest, and then there’s Big Boy, Baseball, Macaw and Lizard.
Viewers can cast their vote on CokeChase.com. They can also participate on the game on Facebook,Twitter, Instagram, and Tumblr. As incentive to participate in the game, Business Insider reports that Coca-Cola will be giving away a free coke to the first 50,000 people who engage with the game during the Super Bowl.
Here’s the new Coke Super Bowl commercial. Who do you think will win the Coke?
What do you think of Coca-Cola’s media strategy? Are you disappointed that the Polar Bears are no where to be seen in this year’s ad?
Coca-Cola isn’t the only company to tease their Super Bowl commercial. Mercedez Benz released a sneak peak of its Kate Upton commercial earlier today.