Posted in: Business

Twinkies, Wonder Bread May Not Be Gone For Very Long

Hostess Out Of Business

Twinkies and Wonder Bread will soon be gone from retail shelves. According to NBC News, consumers may not have to way too long to get their hands on their favorite tasty treat.

If Hostess ends up liquidating its assets in the near future, then chances are some of the company’s competitors may be anxious to get their hands on several brands that have been around for years.

“Can you imagine what Twinkies will go for? Jiminy!” one individual who works for a prospective liquidator said to Reuters. “And Wonder Bread? These are 100-year-old brands. They have to be worth a lot.”

Hostess Brands CEO Gregory Rayburn is confident that someone will purchase the bands shortly after the company begins the liquidation process.

“I’m hopeful that we can sell the brands,” Rayburn explained. “I think that obviously competitors will be looking at those and then they have to make a judgment.”

Marcia Mogelonsky, director of insight for Mintel Food & Drink, believes Bimbo Bakeries, Flower Foods, and Little Debbie baker McKee Foods could be among the companies interested in purchasing the Twinkies brand.

“Other possible buyers are private label and food service suppliers including J&J Snack Foods, which supplies a number of food service outlets and convenience stores or one of the big orphan brand adopters’ [like] Pinnacle or ConAgra,” Mogelonsky added.

Bankruptcy attorney Jeff J. Friedman explained that customers may not have to wait too long before Twinkies make their triumphant return.

“I imagine they’ll definitely be able to find buyers,” he explained. “There could be a gap, but I’d be surprised if that gap was measured in anything more than weeks or months.”

After failing to coax striking employees back to their respective jobs, Hostess announced on Friday that it would close its doors forever. As a result, many of its iconic brands — including Hostess cupcakes, Ho Hos, and Ding Dongs — will no longer be available for purchase.

Many Twinkie fanatics have taken to eBay in an effort to stockpile a supply of the famous treats until production begins once again. Various reports indicate that boxes of 10 Twinkies have sold for approximately $60.

Are you upset that Twinkies will soon vanish from retail shelves?

Articles And Offers From The Web

Comments

6 Responses to “Twinkies, Wonder Bread May Not Be Gone For Very Long”

  1. Marc Kaufman

    YES, I'm VERY sad that Hostess closed it's doors not only for the employees who are out of a job but also for the loyal customers(like myself), who have been eating and enjoying their products for many years. I do hope that if a new company does buy Hostess and its rights, they are reputable and will be around for a long time keeping the products as they are and NOT raising the prices unless they must.

  2. Steve Bessire

    As a ex-worker for hostess brands, i am very upset we closed.I worked for the company for 29 years.Did you know hostess went bankrupt in 2004, and of course again in 2012.We have given concessions many times over the last 8 years.All we asked was a living wage.I was a teamster, and we voted yes to the contract very half heartily.Another union voted no and went on strike.That's why I no longer have a job.Well I am 58 years old looking for a new job.I can only hope it happens.I want to thank any and all that have been there for me during these tough times.

  3. Steve Bessire

    As a ex-worker for hostess brands, i am very upset we closed.I worked for the company for 29 years.Did you know hostess went bankrupt in 2004, and of course again in 2012.We have given concessions many times over the last 8 years.All we asked was a living wage.I was a teamster, and we voted yes to the contract very half heartily.Another union voted no and went on strike.That's why I no longer have a job.Well I am 58 years old looking for a new job.I can only hope it happens.I want to thank any and all that have been there for me during these tough times.