Call Of Duty: Black Ops 2 has reportedly generated a staggering $500 million in just 24 hours, according to the Examiner.
Executives at Activision are surely rubbing their hands together with maniacal glee as these figures were announced. Black Ops 2 has effectively shattered the previous record of $100 million held by Call of Duty: Modern Warfare 3.
These numbers are surprisingly huge, particularly since the game is facing its fair share of competition this season. Other games currently making a dent in household budgets are Halo 4, Assassin’s Creed III, and Need for Speed: Most Wanted. However, none of these titles have posted numbers anywhere close to those enjoyed by Black Ops 2.
If the title’s 24-hour earnings are any indication of its future success, Black Ops 2 is shaping up to be one of the biggest media releases of all time.
“With first day sales of over half a billion dollars worldwide, we believe Call of Duty is the biggest entertainment launch of the year for the fourth year in a row,” Activision CEO Bobby Kotick said in a statement. “Life-to-date sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for Harry Potter and Star Wars, the two most successful movie franchises of all time.”
According to the Christian Science Monitor, millions of fans turned out for launch events in thousands of cities across the globe. Activision believes this ultimately helped push the game’s 24-hour total to $500 million.
PC Magazine explains that the game’s success lies in the company’s ability to craft a brand that has worldwide appeal.
“Every November we do more than just the launch of a game, we kick off an annual, unofficial but worldwide phenomenon called the Call of Duty season,” said Eric Hirshberg, CEO of Publishing for Activision.
Are you surprised that Black Ops 2 made over $500 million in just 24 hours? Were you one of the countless individuals who picked up a copy on Tuesday?