It’s been a good week for singer Lana Del Rey. Not only was she named the new face of H&M for a winter ad campaign, she has also landed a similar gig as the face of Jaguar’s new F-Type car line.
The sultry-voiced songstress is now lending her pout to Jaguar, adding yet another modelling gig to the singer’s resume. “Singer-songwriter Lana Del Rey will collaborate with Jaguar on the launch of the all-new F-TYPE, a two-seater sports car that is a vivid representation of the vitality of the Jaguar brand,” Jaguar Global Brand Director Adrian Hallmark said, according to Sodahead. “The allure of Jaguar is in large part due to its duality — a unique blend of authenticity and modernity, two values that we believe are shared with Lana in her professional achievements,” Hallmark added.
According to Forbes, Jaguar has been working overtime to change up its marketing strategy lately. The next step involves the F-Type, the crown jewel in Jaguar’s reinvention as a relevant luxury brand. With the F-Type, the company is hoping to give the public a suitable entry to follow the iconic E-Type.
As for Lana Del Rey, she seems excited about her potential future in modelling, and defends her iconic pout. “They’re real lips, I mean. In real life my lips don’t look that big,” she said back in February. “I think because I cartoonized the footage of myself in the video for ‘Video Games’ things look exaggerated.”
“I’m quite pouty,” she said. “That’s just how I look when I sing.”