Jon Hamm, Lena Dunham and Alex Karpovsky have teamed up to explain a new iPhone app from the team at The New Yorker.
The comedic video features Jon Hamm as the host of a late night 80′s style talk show. In the spot Hamm talks to Girls stars Karpovsky and Dunham about the mobile app while explaining how it works.
The video first surfaced in the newest edition of the iPhone app from Conde Nast.
In the past Conde Nast executives have used other actors to show off their new mobile programs with excellent results, for example the iPad edition of The New Yorker was debuted with the help of Jason Schwartzman.
In the meantime the choice to feature Lena Dunham in the video makes complete sense since she has contributed two pieces to The New Yorker including an essay published in its latest issue.
In the promotion spot Hamm and his team of actors explain that the new app allows subscribers to access entire issues on their phone, read articles on the go and even share their own profile with Facebook friends through a one-tap system.
The video hasn’t exactly went viral, racking up just 35,000 views in two days.
Here’s the full promotion spot featuring Jon Hamm, Lena Dunham and Alex Karpovsky:
Do you think bringing on such high profile names will help The New Yorker app grow its following or could a more “these are the facts” type video do a better job towards accomplishing the company’s broader goal?