The strange “Puppy Monkey Baby” commercial shown during the first quarter of Super Bowl 50 on Sunday, February 7, is the kind of ad that sticks with you. Titled “Mtn Dew Kickstart: Puppymonkeybaby | Super Bowl Spot,” the following YouTube video has received nearly seven million views and counting, since being uploaded on February 3.
As described in the YouTube description of the video, the Mountain Dew ad folks have come up with an interesting way to try and get people to realize that their Kickstart drink has Dew, juice and caffeine. Mountain Dew drinks are known for having a high concentration of caffeine — a reason why plenty of gamers or others who like to stay awake for long periods of time look to drinks like that to give them energy. But it’s the odd combination of a puppy-monkey-baby animal-human with baby legs, a puppy’s face and a monkey’s torso, tail and arms that’s bringing weirdness to the ad. The puppy-monkey-baby repetitive song is another compelling aspect of the ad.
When three friends decide to stay home for the night, a surprise visitor arrives with MTN DEW Kickstart on a mission to change their minds. #puppymonkeybaby
MTN DEW Kickstart. DEW. Juice. Caffeine. Now in tasty new flavors, like Midnight Grape.
Checking out that puppy monkey baby hashtag on Twitter gives a good indication of how people responded to the Super Bowl 50 ad. Within a short time of airing on TV, the commercial from Mountain Dew caused #puppymonkeybaby to become one of the top trending Twitter topics, with more than 33,800 tweets coming in to Twitter about the strange ad that is so weird some say it makes certain viewers feel like they are high when they haven’t consumed any mind-altering drugs.
— Bad Church Secretary (@ChruchSecretary) February 8, 2016
According to Mashable, the puppy monkey baby is how Mountain Dew got back in the Super Bowl ad game — with that hypnotic puppy-monkey-baby commercial being Mountain Dew’s first Super Bowl ad since 2000. It’s only 30 seconds long, but the way that the puppy-monkey-baby mantra is repeated above a driving beat, and the way the puppy face licks the guy just like a dog are what folks are remembering about the Super Bowl 50 ad.
The puppy-monkey-baby Mountain Dew ad makes one wonder just how many calories are included in those drinks that combine Dew, caffeine, and juice. But perhaps Mountain Dew is hoping folks get as entranced by their puppy-monkey-baby creature and driving beat that they forget about caffeine and sugar grams and instead start dancing and drinking and following after that puppy-monkey-baby like the fellas in the ad. The funny looking little thing appeared when it broke through a wall in the commercial to bring the Mountain Dew energy drinks to the three guys.
— Jeff Jones (@JeffJonesSports) February 8, 2016
The puppy-monkey-baby commercial, with its EDM-backed score through the ad, has caused some people to react with criticism on social media. Certain folks claim the puppy-monkey-baby will give them nightmares, while others say that Mountain Dew did their job by causing so much talk and controversy.
So many people upset about the Puppy Monkey Baby, but you talking about it is EXACTLY what they wanted. They win 🙂
I’m still haunted by puppymonkeybaby. Why would someone do this to us?
Still others say that the commercial makes them want to give up Mountain Dew drinking.
#puppymonkeybaby I’m all of a sudden thinking of never drinking Mountain Dew again
PepsiCo introduced Kickstart back in 2013, which has 5 percent juice, Vitamins B and C, and extra jolts of caffeine. They hoped their “puppy-monkey-baby” drink would make people want to drink Mountain Dew in the morning.
(AP Photo/Reed Saxon)