Donald Trump released his first TV ad of his campaign to become the Republican nominee for president in 2016. The Trump TV ad showcases the frontrunner’s views on national security by once again highlighting his plan to defeat ISIS, build a wall on the border with Mexico to thwart illegal immigration, and to temporarily ban non-American Muslims from entering the United States.
The “Cut The Head Off ISIS” Trump TV ad feels like a movie trailer for a dark action movie when it first blazes onto the screen. An announcer with a deep and ominous voice sets the tone of the political campaign video as photos of President Barack Obama and Hillary Clinton emerge.
Before the voice over in the Donald Trump ad launches into Trump’s plan for the nation, images from the San Bernardino ISIS terrorism attack, a missile being launched from a ship, and distant individuals racing across the Mexican border into America, scroll past.
Here’s an excerpt from the first Trump TV ad.
“That’s why he’s calling for a temporary shutdown of Muslims entering the United States, until we can figure out what’s going on. He’ll quickly cut the head off ISIS and take their oil. And he’ll stop illegal immigration by building a wall on our southern border that Mexico will pay for.”
Donald Trump does not appear until the end of the television ad. A clip from one of the candidate’s massive rallies reveals the GOP leader saying, “We will make America great again.”
Donald Trump has consistently beaten out his Republican competitors in political polls while spending the least amount of money in the 2016 presidential race. Trump’s already-high profile negated the need to spend millions introducing himself to the American public. Because his message appears to have resonated with voters on both an emotional and patriotic level, he may not have needed to spend a dime on political campaign ads in order to cinch the nomination.
The Trump TV ad comes just prior to the first ballot-casting opportunity in Iowa. Tea Party favorite and fellow Washington, D.C., outsider Ted Cruz is neck-and-neck with Donald in Iowa, according to some political polls. Both men appear to share similar views on many of the issues important to GOP voters. Speculation about a vice-presidential bid for the Texas Senator has swirled for many months.
— Talking Points Memo (@TPM) January 4, 2016
The rise of Trump has seen the breaking of all traditional campaign and election habits. Donald has cleverly wielded his Twitter account like a weapon against both the Washington and Republican establishment and spoken directly with the people. The $2 million he has stated he will spend each week on TV ads will get him even more airtime on the nightly news. Trump has also mastered how to use the new media opportunities by the internet to broadcast his message to an even larger audience — and for free.
It is highly possible that the first Trump TV ad will be viewed online via social media and YouTube even more times than it will be shown on the “old-fashioned” television medium. Trump is in the process of having up to eight campaign ads produced, according to a report by MSN. The “major buy” of airtime will be ongoing for several months in an effort to reach any undecided voters which still remain.
“The world is laughing at us, at our stupidity. It’s got to stop. We’ve got to get smart fast — or else we won’t have a country,” Donald Trump said during an interview with the Washington Post.
— ABC News (@ABC) January 4, 2016
Much ado has been made about the demographics of Trump supporters by the mainstream media. About once a day, one political pundit or another references a survey which claims that the majority of Donald Trump supporters are “only high school graduates” and live in rural areas. Many technically trained and skilled workers, a significant portion of which also live in rural areas, comprise the bulk of the middle class.
Democrats have long had a stronghold in the middle class, and both Clinton and Bernie Sanders are courting those voters in their respective efforts to reach the Oval Office. Trump may be in the midst of encroaching upon the sacred cow of the Democratic Party, and luring high school diploma-holding Democrats and independent voters into his camp.
Trump voters have been quick to note that many of the same television news hosts never once referenced the educational level of Barack Obama supporters when covering the president’s “get out the vote” campaign at government housing projects and in poor urban neighborhoods.
What do you think of the first Trump TV ad and the references made to the demographics associated with Trump supporters?
[Image via AP Photo/Nati Harnik]