McDonald’s Reveals How Fast Food In Advertisements Look So Yummy [Video]
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A Big Mac from Mcdonald’s looks a lot different on an order screen or TV commercial than it does when you finally take it out of the box and that’s all thanks to a special team of “food artists” who work to perfect each image.
While we often don’t get to see what goes into the food making process, the team at McDonald’s Canada recently decided to show customers how the company’s own burgers are given their delicious menu pleasing looks.
While many buyers may assume the burgers used for the advertisements are fake, the truth is McDonald’s pictures use the exact same ingredients and even buns you find in your local fast food location.
So how does the magic happen? It turns out that placing the burger, lettuce, ketchup, mustard, onions and other products in just the places can highlight the burgers best features.
It probably doesn’t hurt that “touch-up” specialists are available to make sure the burger is highlighted in just the right lighting with no blemishes but when all is said and done the final product is actually really close to what the perfectly cooked version of a McDonald’s burger is meant to look like.
Here’s the McDonald’s “food artist” instructional video:
There is a really good chance that any burger you ever purchase from McDonald’s will never look as good as photos, then again a burger at McDonald’s takes a few minutes to make while burger artists spend hours creating their “masterpieces” of food advertising.
Tags : canada, fast food, Fast Food Ads, Food Ads, Food Artist, mcdonalds, McDonalds Ads, McDonalds Canada
Posted: June 19, 2012
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Jun 20, 2012
This is nothing new – these methods have been well known for decades…by everyone but the editors of the inquistr apparently.
Jun 20, 2012
As the article clearly states, this was the first time McDonald's revealed their own picture creation, it wasn't about exposing an industry. So yes we are aware this has been the general practice for years. We also report about government corruption, should we stop reporting on that as well since we have known for decades that many politicians are corrupt?
Jun 20, 2012
Oooh, I think I hit a nerve! Sorry but just because the McDonalds name is attached to, doesn't make it news. "Their own picture creation" is no different than whats been done by every ad agency in the business for the last fifty years or so. This is simply a self-serving video by McDonanlds – little more than an ad itself and the Inquisitr is buying into it as "news". LOL
Jun 20, 2012
Not at all Norm. I was just pointing out that yes we are aware that the process is not new. It takes a lot to hit a nerve with me
I was simply stating a fact that we are aware this has been done for years, but that doesn't mean readers don't want to witness for the first time how the largest food company in the country makes their ad images. By your logic we shouldn't report on anything that has ever happened in a similar manner. Interesting note. I have had three emails from users who found the process "disgusting" and "pathetic" on the part of McDonald's so I'm not really sure how this is self-serving them in a good way.