JetBlue Airways Tops Customer Satisfaction Study in 2012, Eighth Year in a Row
JetBlue Airways has again topped the JD Power and Associates’ 2012 North America Airline Satisfaction Study for the eighth year in a row, even stacked against competitors outside the low-cost airline genre.
JetBlue Airways polled highest among 14,000 travelers surveyed who had flown in a period of time between May of last year and April of this year participating in the survey. JetBlue Airways remained on top despite overall traveler disenchantment with flying in general, and the study noted a decline in general passenger satisfaction on all airlines after two years of gains in the area.
Flyers like JetBlue Airways updated fleet as well as a bevy of services available to JetBlue Airways passengers versus those on other airlines. Dave Barger, president and CEO of JetBlue Airways, commented in a press release about the eighth year of receiving the passenger-rated accolade:
“We are honored and humbled to be ranked highest among low cost carriers by the traveling public, and to receive this highly-respected and sought-after industry accolade for the eighth consecutive year.”
“It’s an historic day at JetBlue and one that would not be possible without the passion, dedication and commitment that each of our 14,000 crewmembers brings to their job every single day.”
“Our culture is defined by the respect, kindness and caring demeanor that we give to each other, which in turn earns us the loyalty of thousands of happy new customers each year.”
JetBlue Airways just edged out fellow low-cost competitor Southwest Airways, and travel industry experts cite both airlines’ practice of not charging for a first checked bag as strongly influencing passenger satisfaction.