The product called the Skinny Mirror hit Friday night’s episode of the Shark Tank like gangbusters, but despite all the advantages of the Skinny Mirror showing a more flattering and accurate reflection of a person’s image, the sharks just weren’t biting. As reported by ABC, the Skinny Mirror was designed to offer a reflection that slims down those viewing themselves in the Skinny Mirror, taking off the 5 to 10 pounds that some flat, two-dimensional mirrors can give off.
Instead of being a form of trickery, the Skinny Mirror’s outlook is akin to those types of phone apps that allow users to slim themselves down to see how they will look upon losing weight. The Skinny Mirror’s aim was to provide inspiration and a positive body image.
“It gives users the instant gratification of a ‘slimmer you’ while educating that how you ‘choose” to feel about your body has nothing to do with your actual shape, size or weight. The Skinny Mirror is successfully inspiring positive self-image in both the home and business.”
— InTheFame (@InTheFame) October 23, 2015
Among the benefits listed by the Skinny Mirror inventor, Belinda Jasmine, was the fact that retailers who purchased the Skinny Mirror to place inside their dressing rooms experienced a nearly 20 percent jump in sales. It was a statement that seemed to turn the tide of the Shark Tank investors, who claimed that the increase in retail sales was somewhat deceptive, even though retailers have been known to include flattering lighting and all sorts of tactics in dressing rooms to increase sales to consumers.
“18.2% MORE SALES: Customers exposed to The Skinny Mirror© in the dressing room purchased on average 18.2% more of the items tried on.”
Belinda confessed that she lost out on $70,000 in sales by denying a retailer who wanted to buy Skinny Mirror products, but wanted Jasmine to remove the Skinny logo from the bottom of the mirror. It’s no wonder that Belinda refused to remove the Skinny logo from her mirrors; the Skinny Mirror website promotes the fact that consumers can look for the “skinny mark” to know that they will realize they are looking in a mirror designed to make them look skinnier.
“Look for the Skinny Mark. The Skinny Mirror may soon be finding its way into your favorite retail store. If you THINK it might be The Skinny Mirror, simply check the bottom right corner for our Skinny logo. Since our mirrors were never designed to deceive – only to make you feel good, we are always up front about our mirrors being slimming. If it doesn’t have our logo, it’s not one of ours.”
In fact, the FUBU co-founder Daymond John called the Skinny Mirror harmful, and seemed to overlook the benefits of consumers being encouraged by viewing a slimmer or more realistic version of themselves. As noted by the Skinny Mirror creator, plenty of women look in “normal flat” mirrors and view themselves as being heavier than they actually are in real life.
— Daymond John (@TheSharkDaymond) October 24, 2015
Other consumers believe that if the Skinny Mirror was pitched directly to consumers (as opposed to any emphasis on retailers), perhaps the Skinny Mirror would’ve done better on Shark Tank.
If skinny mirror was marketed to consumers it would've worked. I have slimming mirror at home and I love it! Perception=reality #SharkTank
— Sarah Cooper (@sarahcpr) October 24, 2015
One funny Twitter user pointed to the fact that the Skinny Mirror was reminiscent of an episode of Seinfeld, wherein Elaine purchased a dress that looked great on her in the store, but much worse on her frame once she got the dress home.
— MARTY COUNCELBAUM (@WALSTGUY) October 24, 2015
[Image via Shutterstock]