After losing big sponsors over the NursesUnite backlash, The View has decided to apologize again to the nurses they offended during a recent broadcast.
The View decided to invite nurses to discuss the controversy that occurred after co-hosts Joy Behar and Michelle Collins poked fun at Miss Colorado’s talent portion on the Miss America broadcast.
The View first apologized by having Behar admit that she wasn’t paying attention to the segment, and had no idea what she was talking about. The panel admitted that they didn’t mean to offend nurses when Behar questioned why Miss Colorado was wearing a doctor’s stethoscope with her scrubs.
Behar said on today’s show in an attempt to apologize a second time, “You let us know you were offended by some of our comments and believe me, we were listening. We apologize for our remarks and we know how vitally important nurses are.”
The View‘s veteran co-host continued to say that they didn’t just want to apologize, they also want to discuss the challenges of what it is to be a nurse with actual nurses. The show then decided to bring on two nurses from the New York University School of Nursing.
NYU’s Assistant Clinical Professor Larry Slater said, “Nurses come to the forefront a lot at times of tragedy.” He then referenced 9/11 and natural disasters. “But the truth of the matter is there are countless heroic nurses that are impacting lives every minute of every day, without so much as a whisper,” he continued. “They’re not doing it for the recognition, they’re doing it for the passion and the love and the impact they can have on those they care for.”
As the Inquisitr reported, Johnson & Johnson and Eggland’s Best pulled their ads from The View over their hosts’ insensitive comments.
At the time this decision was made, Johnson & Johnson said, “Johnson & Johnson values and appreciates nurses and we respect the critical role they play in our health care system. We disagree with recent comments on daytime television about the nursing profession and we have paused our advertising accordingly.”
While Eggland’s Best stated, “In light of the comments about the nursing profession recently made on daytime television we will we will no longer be advertising on the show in question.”
During the first apology, Michelle Collins said, “I was not talking about her as a nurse. I was talking about the talent competition and it got misconstrued. We love nurses. We adore you. We respect you. You guys are wonderful.”
[Photo by ABC]