CNN ratings have hit the lowest numbers they’ve achieved since August 2001, a month prior to the attacks of September 11th that reshaped the modern news cycle in many fundamental ways.
In April of 2012, CNN ratings plummeted a total 21% over April of 2011, and in the 25-54 year old demographic, the decline was even more marked, with a 29% drop. According to Deadline.com, competitors Fox News and MSNBC did not see the same decline as seen in CNN ratings. MSNBC, often seen as the direct foil to Fox’s right-leaning coverage came in flat in total viewership and down a more modest 5% in the key 25-54 year old demographic.
Fox, on the other hand, saw some slight gains on both fronts. Among all viewers, the network was up 2%, and in the 25-54 group, there was a very slight 1% bump. The trade paper also notes declines in viewership for all CNN’s main evening properties, with a 41% drop for evening headliner John King.
Erin Burnett’s Outfront was down 34%, while Piers Morgan’s show fell 14% in ratings. Anderson Cooper 360 showed the lowest decline among the network’s properties at 8%.