A new, sexy Selena Gomez ad featuring a soaking-wet Wizards of Waverly Place star has launched ahead of the release of a new fragrance bearing the Disney starlet’s name.
The Selena Gomez ad is almost (almost) innocent, when contrasted with some of the post-Disney careers of her forebears, but it still features the WoWP star and girlfriend of teen queen Justin Bieber in a soaking wet dress and is a bit… sultrier than what we’re used to.
Selena Gomez’s ad was released on the eve of the launch of her new fragrance- called simply, “Selena Gomez”- at retailer Macy’s. In the ad, Gomez floats in a tank amid a sea of purple light and makeup, along with her lip-bedecked purple bottle of perfume.
The fragrance itself represents Selena Gomez’s first foray into grown-up fashion- the Disney star explains that the vibe she was going for was “simple and pretty,” and she said in a recent interview:
“I describe it as yummy. It’s romantic. It’s not over-bearing. Simple! My mom legitimately likes it. She’s so honest with me, she’ll tell me that she doesn’t like my clothes or the dress I wore, but she wears this everyday. So, I wanted to make sure that it was something that could appease everybody, which is why there’s not a picture of me on the box. I wanted it to be about the fragrance.”
Gomez says that the bottle is meant to evoke the feel of a starlet on the red carpet:
“The bottle was really the hardest part, because I wanted it to be tall. I like the fact that it stands out, because I always go to the ones that are tallest in the morning. The design of the bottle is almost like a gown, so it represents me on the red carpet. The lips are fun! It makes it more youthful, and you can play with it. I get bored and play with things, so I think it’s perfect.”
The perfume featured in the Selena Gomez ad goes exclusively to Macy’s (where it will retail for 35, $45 and $55, depending on size), and in late summer, the fragrance hits Nordstrom, Dillard’s and Ulta.