inquisitrlogo

Category: Technology Author : JR Posted: August 5, 2008
Tags : , , , , ,

Update: Google-Silverlight Deal Rolling Forward



Google will serve ads into Microsoft’s Silverlight 2 platform, the company has confirmed.

Google’s original announcement that DoubleClick would start powering Silverlight 2-based ads disappeared shortly after its posting this morning, leading us to question what was up with the deal. Google tells us, though, that the vanishing act was a result of a “glitch” on its web site and was unrelated to the deal itself. It was fixed just a few minutes ago.

So, it’s a go: The new partnership will launch with the monetization of 2,500 hours of Silverlight NBC Olympic content. DoubleClick’s already on-board for ad serving with Flash, RealMedia, and Windows Media, so the addition of Silverlight 2 only makes sense from Google’s perspective — though it’s probably not a positive reflection on Microsoft, with the company turning to its competitor for help on its own product.

Related posts:

  1. MySpace Gets Silverlight, Facebook Gets Flash. Winner: Facebook.
  2. Google takes Yahoo deal critics head on with new website
  3. Microsoft Unveils Silverlight 2 Without Offline Addition
  4. Apple Tells Silverlight to Step Away From the iPhone
  5. Yahoo-Google Deal Confirmed
Blog Widget by LinkWithin


Add New Comment