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Category: Technology Author : JR Posted: August 5, 2008
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Update: Google-Silverlight Deal Rolling Forward


Google will serve ads into Microsoft’s Silverlight 2 platform, the company has confirmed.

Google’s original announcement that DoubleClick would start powering Silverlight 2-based ads disappeared shortly after its posting this morning, leading us to question what was up with the deal. Google tells us, though, that the vanishing act was a result of a “glitch” on its web site and was unrelated to the deal itself. It was fixed just a few minutes ago.

So, it’s a go: The new partnership will launch with the monetization of 2,500 hours of Silverlight NBC Olympic content. DoubleClick’s already on-board for ad serving with Flash, RealMedia, and Windows Media, so the addition of Silverlight 2 only makes sense from Google’s perspective — though it’s probably not a positive reflection on Microsoft, with the company turning to its competitor for help on its own product.

Double Click











Comments


2 Archived Responses to “ Update: Google-Silverlight Deal Rolling Forward ”

  1. mollyfud
    Aug 5, 2008

    I wondered if this sort of thing was going to happen! Its doesn't matter if MS win with Silverlight as people will monetize with Google on their apps anyway!

  2. lgedeon
    Aug 7, 2008

    I think this a great thing for MS. Top two reasons people dislike them are broken software and the fact that they will not work with anyone else. Microsoft's public display of humility will go a long way toward helping their public image.