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Starbucks ‘Race Together’ Campaign Mocked, Public Relations VP Deletes Twitter Account

Starbucks’ “Race Together” campaign has prompted a significant amount of backlash and sarcasm. Corey duBrowa, the public relations vice president for Starbucks, deleted the Twitter account used to promote the chat with a barista about racism campaign.

Starbucks CEO Howard Schultz told his baristas to write Race Together on cups before they are given to customers to encourage a discussion about race relations in the United States. The Starbucks Race Together promotion has been mocked relentlessly online and deemed “patronizing” by folks from a multitude races and cultural backgrounds.

Corey duBrowa had something to say about the Starbucks Race Together campaign and the closure of his Twitter account.

“I felt personally attacked in a cascade of negativity. I got overwhelmed by the volume and tenor of the discussion, and I reacted [by closing Twitter account] most of all, I was concerned about becoming a distraction from the respectful conversation around Race Together that we have been trying to create. No matter how ugly the discussion has been since I shut my account down, I’m reaffirming my belief in the power of meaningful, civil, thoughtful, respectful open conversation  —  on Twitter and everywhere else.”

There were also Starbucks Race Together tweets mocking Howard Schultz and debating the race relations in America promotion.

What do you think about the Starbucks Race Together campaign? Does a race relations problem exist in America?

[Image via: Twitter]

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