Facebook who’s IPO is said to being filed this week, takes nearly 1/3 of all US display ads according to new data. The social network is gearing up for their public launch which, if the IPO is filed soon, we could see that happening just a few months from now with a summer launch very likely.
No matter how you use the site, we’re all in the same boat: We see ads. Lots of ads. Being that there’s almost 1 Billion users, that’s a lot of eyeballs and potentially, a lot of clicks. The revenue made from displaying these ads is in the Billions and only expected to go up and up from there.
“With the filing for its initial public offering expected any day now, Facebook Inc. is extending its lead in online display advertising, which makes up the bulk of its revenue. The social networking giant’s share of the U.S. online display advertising market grew to nearly 28% for 2011, up from 21% a year earlier, according to research firm ComScore Inc.”
“Facebook has stayed ahead of Yahoo Inc., which has 11% of the display ad market — and far ahead of Google Inc. and Microsoft Corp., each of which has less than 5%, according to ComScore.”
This is also the first time since 2009 that the social network surpassed Yahoo in terms of US display ads. With that said, they’re quickly on their way to 1 Billion users. That’s going to be a huge milestone, the largest of any social network or even site in the history of the Internet, and that’s only going to contribute to the growth of their ad platform.
Do you ever click on any Facebook ads?