BlizzCon 2012 Called Off, Fans Upset
BlizzCon, the annual gaming event for all things World Of Warcraft, Starcraft, and Diablo, has been called off for 2012. Game developer Blizzard Entertainment has been putting the events on since 2005.
Blizzard has very passionate fans that log Millions of hours each week across their different games. While fans are upset about the decision that was announced on Battle.net, the company says that the event will be back next year in 2013.
The reason for the event being called off this year is because they’re “heavily focused on getting Diablo III, World of Warcraft Mists of Pandaria, and Starcraft II Heart of the Swarm into players’ hands as soon as possible.”
Kyle Orland from Ars Technica had quite a bit to say about the whole ordeal:
“It’s also hard to believe that Blizzard would simply want to do without the massive promotional opportunity that Blizzcon represents just because it would require some extra work. Not only does the event serve as a way to provide controlled early previews and major announcements directly to tens of thousands of attending fans (and those following along via press coverage), but those fans actually pay substantial sums of money—$175 per ticket last year—for the privilege of taking part in the marketing maelstrom.”
“Blizzard has said in the past that it actually loses money on the convention despite taking in millions of dollars in ticket sales, but I have to believe that the goodwill and fan interest generated by the event makes it an incredibly good marketing value for the company. Otherwise, why would they have put on the past six Blizzcons at all?”
Have you ever attended BlizzCon?