Category: Movies Author : Duncan Riley Posted: February 2, 2009
Tags : 2012 movie, ihc, institute for human continuity, institute of human continuity, the ihc, the institute for human continuity, theihc
Institute For Human Continuity: the end of the world imagined by Sony

2012 the movie may have been delayed from release until November, but that hasn’t stopped Sony’s online viral marketing efforts.
The latest is the Institute For Human Continuity, a site pretending to be dedicated to human survival after the world is plunged into disaster in 2012.
According to the site, the IHC has determined there is a 94% chance that the world will face disaster in 2012, and demonstrates various scenarios including death by sun spot, Planet X and something called “crustal displacement.”
It’s a slick site, and if you didn’t know it was a ploy for the movie, you might actually believe it was real, and in some ways that’s what’s wrong with it. This site plays into the hands of the real kooks who do believe the end is nigh, and it doesn’t really make anyone that more interested in the movie.
You can visit the Institute For Human Continuity here.



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Feb 4, 2009
It is unfortunate that YOU view anyone who acknowledges the legitamacy of real threats to this world a KOOK ! Maybe whats wrong with you, is that your so afraid of your own mortality you can't accept an opinion about the fragile state of this planet that isn't peachy. your Kooky little friend Spooky
Feb 5, 2009
this was based on planetxvideo(dot)com
Feb 7, 2009
This was based on http://www.planetxvideo.com
Feb 9, 2009
hah, they sure know how to pour it on.
Feb 11, 2009
qwe
Feb 11, 2009
Dear Duncan,
It is not possible to end something that never actually began. However, a shift of global conscienceness and thus a big change is occuring now and likely to accelerate as 2012 draws closer. The people that are aware of this change will be more able to adapt and thus will have a greater chance of survival.
Feb 11, 2009
Repent; the end is fucking nigh!
Feb 21, 2009
This stuff is real. Okay no it isnt, but it is a brilliant tactic on the part of Sony pictures. I was also out perusing the net and came across these gusy (http://www.geddongear.com). They are putting yet another creative twist on the 2012 craze.
Mar 22, 2009
THE WORLD ENDS
Apr 5, 2009
This whole 2012 thing makes me laugh. Some of these people are making a killing though off others phobias and susceptible to their thoughts of their own mortality.
The only thing that is going go come of this 2012, aside form the truck loads of cash some are making, is that by 2013 there are going to be a LOT of pissed off people! lol
Jun 3, 2009
Bad news, folks…scroll down and you will see it is copyrighted by Sony…