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Institute For Human Continuity: the end of the world imagined by Sony

2012 the movie may have been delayed from release until November, but that hasn’t stopped Sony’s online viral marketing efforts.

The latest is the Institute For Human Continuity, a site pretending to be dedicated to human survival after the world is plunged into disaster in 2012.

According to the site, the IHC has determined there is a 94% chance that the world will face disaster in 2012, and demonstrates various scenarios including death by sun spot, Planet X and something called “crustal displacement.”

It’s a slick site, and if you didn’t know it was a ploy for the movie, you might actually believe it was real, and in some ways that’s what’s wrong with it. This site plays into the hands of the real kooks who do believe the end is nigh, and it doesn’t really make anyone that more interested in the movie.

You can visit the Institute For Human Continuity here.

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