Taco Bell and tortilla chip maker Doritos have teamed up to reinvent the taco shell with the goodness of Doritos cheesiness and the crunch allure of a Taco Bell taco.
The idea came about after parent company Yum Brands decided to join forces further with PepsiCo (owners of the Doritos brand).
The Taco’s actually debuted in selected San Joaquin Valley, California markets at the start of 2011 where they were a hit for both company’s.
The company claims that the Doritos Locos Tacos will “reinvent the taco” and help Taco Bell push away competitors. To compensate for the more flavorful taco shells the company is said to have added a more mild mixture to their Doritos taco filling.
As if trying to eat a Taco in your car after waiting 15 minutes in their drive thru wasn’t bad enough, now you’ll have to get all of that famous orange Doritos powder off your hands as well.
Here’s a Doritos Locos Tacos commercial from their California test market:
Give the Doritos Locos Tacos a try today and let us know what you think. I’m personally a bit afraid.